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Billboards Consumer Insights

Yerba Expansion
North American consumers become familiarized with yerba mate in packaged beverages
Implications - Yerba mate has traditionally been consumed as a tea in South America, but today packaged beverage brands in North America are leaning into the herb as a healthful flavor option. This speaks to the desire North American consumers have to experiment with wellness solutions from around the world.
Workshop Question — What regional trends could your brand lean into for inspiration?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Hyper-Targeted Campaign
Brands call out specific consumers preferences for individual appeal
Implications - As brands continue to prioritize personalization in their marketing tactics, we’re seeing brands take things a step further with hyper-targeted ads that call out specific consumer habits. Using data-driven information and location-based technology, brands are calling out individuals through social platforms as a way to connect with them on a more personal level. Moving away from "mass appeal", brands are willing to reference individual consumers as a means to create a more authentic, relatable message.
Workshop Question — How can your brand make your consumers feel noticed and appreciated?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Consumer Callout
Advertisements engage in dialogue with outspoken customers
Implications - With the majority of word of mouth and social engagement around a brand's image being spread by a handful of key individuals, marketing strategies are being refocused to speak directly to the consumers who have the loudest voices. By bringing everyone in on the dialogue with specific customers, brands can overcome strained relationships with past customers while strengthening ties with current and future consumers. Branching off from the growing influencer marketing campaigns that mostly feature online superstars, brands are adapting to the fact that even the most common consumer carries social influence.
Workshop Question — Who is your most outspoken consumer? How can you hyperpersonalize your messaging to engage that target?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Analog Divergence
Digital brands take advertising offline with traditional mediums
Implications - As well-established digital platforms look to drive growth in usership, many have begun using offline advertising methods that are now considered "old world." Investing in billboards or elaborate publicity stunts, these strategies highlight the blending of online-offline worlds and the interest of driving consumers to the nearest screen. This shift showcases the value of traditional offline advertising efforts in both shifting the attention of current users back to the digital space and engaging with new, hard to reach consumer groups.
Workshop Question — How could your brand adopt an analog approach to marketing to generate meaningful IRL interactions with your consumer?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sustainable Out-of-Home
Traditional outdoor advertisements are reimagined with a green twist
Implications - As brands look for ways to prove to consumers that they share important values, many are opting for eye-catching outdoor ads that also serve an ecological purpose. With billboards that double as everything from air-purifiers to urban gardens, such campaigns suggest a contemporary understanding that business interests can no longer be considered without also considering environmental ones. In addition to highlighting the overarching nature of the health and wellness movement, this progressions speaks to the desire for brands to reflect back consumer anxiety regarding environmental responsibility.
Workshop Question — What new approach to eco advertising could you imagine your brand rolling out?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Customized Holiday
Brands personalize their holiday marketing efforts to connect with consumers
Implications - Personalization is quickly becoming the benchmark of successful marketing efforts in the digital age. As a result, many brands are using social media as an avenue for personalization, creating holiday campaigns that foster familiarity and facilitate communication between consumers and brands. The holiday season is already about communion and goodwill, and campaigns that extend this feeling not only succeed in humanizing the brand, but also invite consumers to become more intimately acquainted with it.
Workshop Question — As customization becomes an increasingly prevalent technique among brands, what is your business doing to stand out?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Palatable Billboard
Interactive billboard advertisements offer consumers food & beverage samples
Implications - As brands look for ways to create memorable moments with consumers, many are opting for interactive outdoor advertisements that dispense samples of food and beverage products. Brands are aiming to connect with consumers as they are going about their daily routine, rather than on an as-needed basis. Overall, this demonstrates the mission by brands to assert themselves into the lives of consumers in a way that is both natural yet ubiquitous.
Workshop Question — If your brand was to utilize a billboard to connect with consumers, how would you make it engaging?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Normalized Health
Medical organizations focus on destigmatizing healthcare needs
Implications - Understanding that shock tactics have a tendency to breed fear and shame, medical organizations are turning to campaigns that normalize illness. Whether it's through social interaction or celebrity endorsement, the lynchpin of these campaigns is to foster a sense of support and de-stigmatize medical conditions. Organizations that understand the effectiveness of togetherness and transparency over fear will succeed in making more genuine, longer-lasting connections.
Workshop Question — How might a well aligned partnership with a charitable organization add value to your brand?
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Bizarre Acquisition
Brands adopt out-of-the-box tactics to attract new customers
Implications - Brands in competitive markets are adopting unusual and intriguing services to attract new customers. By going well beyond the typical offerings in a market, brands are not only able to stand out among competitors by establishing themselves as an innovative force, but are also able to attract potential customers by piquing their curiosity.
Workshop Question — Imagine the most dazzling way in which you could deliver your brand's offering to consumers. What does that look like?
2.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Biometric Marketing
Biometric technology helps create a hyper-tailored brand experience
Implications - Biometric technology is evolving to offer more than just security solutions. Taking advantage of facial recognition and other biometric applications, marketers are using the technology to offer campaigns that engage consumers. Advertising efforts that depend on consumer participation are not only perceived as more meaningful; they also create a symbiotic relationship between brand and consumer.
Workshop Question — How can you leverage Big Data to offer your consumers a more personalized experience with your product or brand?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends