Every holiday season London couture label Burberry releases a festive film. While last year's 'From London With Love' production starred Romeo Beckham dancing among models Hannah Dodds and Anders Hayward, this year's campaign is an ode to Billy Elliott and consumers are allowed to be a part of the holiday cheer.
In association with Google, the British label has debuted a Burberry Booth at its Regent Street Store in London. While the brand's actual Christmas campaign stars the likes of Naomi Campbell, Romeo Beckham, Rosie Huntington Whitely and other celebrities, the Burberry Booth allows consumers to star in their own 15 second clips thanks to real-time video-stitching technology.
Consumers then have the option to share the clip onto their favorite social media accounts.