Every holiday season London couture label Burberry releases a festive film. While last year's 'From London With Love' production starred Romeo Beckham dancing among models Hannah Dodds and Anders Hayward, this year's campaign is an ode to Billy Elliott and consumers are allowed to be a part of the holiday cheer.
In association with Google, the British label has debuted a Burberry Booth at its Regent Street Store in London. While the brand's actual Christmas campaign stars the likes of Naomi Campbell, Romeo Beckham, Rosie Huntington Whitely and other celebrities, the Burberry Booth allows consumers to star in their own 15 second clips thanks to real-time video-stitching technology.
Consumers then have the option to share the clip onto their favorite social media accounts.
Key Themes Behind This Trend
- Interactive Holiday Campaigns
- Brands can create holiday campaigns that incorporate consumer interaction through real-time video-stitching technology.
- In-store Interactive Experiences
- Brands can offer interactive experiences in-store to engage customers and encourage social media sharing.
- Collaboration with Tech Companies
- Fashion brands can collaborate with tech companies to create innovative and engaging campaigns.
Where This Applies
- Fashion
- Fashion brands can incorporate technology and interactive experiences into their campaigns to create a unique and engaging customer experience.
- Retail
- Retail brands can offer interactive experiences in-store to engage customers and encourage social media sharing.
- Technology
- Tech companies can collaborate with fashion brands to create innovative and engaging campaigns that utilize real-time video-stitching technology.
