Brands are experimenting with 'virtual out-of-home' ads in the metaverse
Trend - As metaverse platforms gain popularity, various brands are integrating virtual out-of-home (VOOH) ads into their campaigns. Like traditional out-of-home advertising, VOOH formats consist of billboards and signage. However, with VOOH, these ads are on display in completely virtual worlds.
Insight - While the metaverse provides new opportunities for direct-to-you marketing, the kind of ads associated with these strategies can feel invasive and overwhelming for consumers. Because of this, brands are testing out VOOH ads, as these formats mimic the passive style of real-life billboards and signage. In doing so, they are catering to consumers' desire for less intrusive digital advertising while introducing a novel — and appropriately "meta" — tactic for capturing attention.
Insight - While the metaverse provides new opportunities for direct-to-you marketing, the kind of ads associated with these strategies can feel invasive and overwhelming for consumers. Because of this, brands are testing out VOOH ads, as these formats mimic the passive style of real-life billboards and signage. In doing so, they are catering to consumers' desire for less intrusive digital advertising while introducing a novel — and appropriately "meta" — tactic for capturing attention.
Workshop Question - How could your brand integrate a more passive advertising strategy?
Trend Themes
1. Virtual Out-of-home (VOOH) Advertising - As metaverse platforms gain popularity, brands are experimenting with VOOH ads because it allows for less invasive digital advertising.
2. Metaverse Construction and Development Solutions - Web3 companies are partnering with video game and virtual experience advertising firms to create new profitable virtual worlds.
3. 3D Immersive Advertising - Brands are using Roblox and other metaverse platforms to create 3D immersive ad experiences for Gen Z and Gen Alpha consumers.
Industry Implications
1. Advertising and Marketing - Leveraging the metaverse platform to test new advertising techniques like VOOH ads and immersive 3D ad experiences.
2. Virtual Reality and Video Games - Collaborating with web3 companies to create profitable virtual worlds and in-game advertising solutions.
3. Nfts and Blockchain - Creating new advertising platforms for the metaverse with NFTs that allow for passive advertising on billboards.
4 Featured, 29 Examples:
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Date Range:
Dec 21 — Sep 22
Trending:
Hot
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