Category
Marketing
Package Play
Trend cluster
Category
Virtual
Billboards
Brands are experimenting with 'virtual out-of-home' ads in the metaverse.
6.4
Trend score
What's Happening
What is the Virtual Billboards trend?
Virtual Billboards: As metaverse platforms gain popularity, various brands are integrating virtual out-of-home (VOOH) ads into their campaigns. Like traditional out-of-home advertising, VOOH formats consist of billboards and signage. However, with VOOH, these ads are on display in completely virtual worlds.
Insight
The consumer insight behind the Virtual Billboards trend
While the metaverse provides new opportunities for direct-to-you marketing, the kind of ads associated with these strategies can feel invasive and overwhelming for consumers. Because of this, brands are testing out VOOH ads, as these formats mimic the passive style of real-life billboards and signage. In doing so, they are catering to consumers' desire for less intrusive digital advertising while introducing a novel — and appropriately "meta" — tactic for capturing attention.
Trend themes
Themes within the Virtual Billboards trend
Three behaviours holding the trend together01
Virtual Out-of-Home (VOOH) Advertising
As metaverse platforms gain popularity, brands are experimenting with VOOH ads because it allows for less invasive digital advertising.
02
Metaverse Construction and Development Solutions
Web3 companies are partnering with video game and virtual experience advertising firms to create new profitable virtual worlds.
03
3D Immersive Advertising
Brands are using Roblox and other metaverse platforms to create 3D immersive ad experiences for Gen Z and Gen Alpha consumers.
Industry implications
What the Virtual Billboards trend means for industry
Where the trend changes the playbookFor
Advertising and Marketing
Leveraging the metaverse platform to test new advertising techniques like VOOH ads and immersive 3D ad experiences.
For
Virtual Reality and Video Games
Collaborating with web3 companies to create profitable virtual worlds and in-game advertising solutions.
For
NFTs and Blockchain
Creating new advertising platforms for the metaverse with NFTs that allow for passive advertising on billboards.
Workshop question
How could your brand integrate a more passive advertising strategy?
Trend signals
Trend signals for Virtual Billboards
Trend score 6.4 out of 10, from popularity 96%, activity 82%, freshness 13%.
Popularity96%
Activity82%
Freshness13%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Virtual Billboards trend
4 featured examples from Dec 17, 2021 to Sep 20, 2022CategoryTech
Metaverse Advertising Services
'NFT Plazas' Announced a Billboard Advertising Platform
The advertising industry can take advantage of the immersive and interactive nature of the metaverse to reach consumers in new ways.
CategoryMarketing
Dynamic Metaverse Billboards
Roblox is Allowing Brands to Put 3D Promos in Virtual Worlds & Games
Advertising agencies and brands can look to develop unique and innovative metaverse advertising campaigns to reach a new audience.
CategoryTech
Metaverse Construction Companies
Admix and Landvault Teamed up for Metaverse Development Solutions
Digital Advertising industries can seek to merge with virtual world construction companies and explore new avenues of advertising placement within virtual spaces.
CategoryMarketing
Metaverse Billboard Ads
Ocean Partners with Admix to Offer Clients Metaverse Billboard Advertising
The Out of Home advertising industry is being disrupted by the integration of digital billboards in virtual worlds and the potential for cross-channel marketing campaigns.
