Target's affordable homeware brand is the newest addition to its retail portfolio, offering consumers home essentials for incredibly reasonable prices.
This line takes on a new business model to elicit a sense of youth and practicality. Serving up the basics, this line offers anything from dish soap to cotton swabs, forgoing fancy packaging and marketing efforts to offer a high-end product at an affordable price point. The line, which launched on October 14th, boasts an impressive catalog of over 70 items, ensuing that everyone's home needs are met without breaking the bank. According to Target, more items will be added to the line in 2019.
The entire line ranges from $0.59 to $11.99, with most products retailing close to $2.00 or less.