In partnership with Walmart, Gap is introducing Gap Home, its first home collection. Created to share "timeless American style for modern living," the collection of home essentials shares more than 400 items in categories like bedding, bath and home decor. The value-focused collection features materials like denim and chambray, as well as organic cotton and recycled materials, plus styles that appeal to multiple generations.
With this collection, shoppers will be able to get T-Shirt Soft Jersey Reversible King Comforter Sets for $64.98, which promises to appeal to homeowners, college students and more.
Throughout the year, consumers can expect to see new Gap Home seasonal and special collections to make living spaces feel cozy at an affordable price with signature style.
What's Driving This Trend
- Accessible Home Decor
- Gap and Walmart are paving the way for accessible, stylish and eco-friendly home decor at affordable prices.
- Retail-focused Home Collections
- Retail giants such as Gap and Walmart are creating and releasing home decor collections that appeal to a broad range of customers, offering affordable, must-have styles.
- Sustainable Materials in Home Decor
- Gap's new home collection is making use of eco-friendly, recycled and organic materials to create stylish home decor options that appeal to environmentally conscious customers at an affordable price point.
Who This Affects Most
- Retail Industry
- The retail industry has a massive opportunity to create more accessible and affordable home decor options that cater to a broad range of customers, particularly in the wake of the COVID-19 pandemic.
- Eco-friendly Retail Industry
- The eco-friendly retail industry has an opportunity to leverage trends toward sustainable and recycled materials in home decor, creating accessible, stylish and affordable options that appeal to environmentally conscious consumers.
- Textile and Home Decor Industry
- The textile and home decor industry has an opportunity to incorporate sustainable materials and focus on affordability in order to cater to increasingly eco-conscious and budget-minded consumers, similar to the materials used by Gap in their new home collection.
