Traditional outdoor advertisements are reimagined with a green twist
Implications - As brands look for ways to prove to consumers that they share important values, many are opting for eye-catching outdoor ads that also serve an ecological purpose. With billboards that double as everything from air-purifiers to urban gardens, such campaigns suggest a contemporary understanding that business interests can no longer be considered without also considering environmental ones. In addition to highlighting the overarching nature of the health and wellness movement, this progressions speaks to the desire for brands to reflect back consumer anxiety regarding environmental responsibility.
Workshop Question - What new approach to eco advertising could you imagine your brand rolling out?
Trend Themes
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Eco-friendly Advertising — Brands are reimagining traditional billboards to serve an ecological purpose, reflecting back to consumers' anxiety regarding environmental responsibility.
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Living Billboards — Brands are incorporating living elements, such as plants, bees, fish, and seagulls, into billboards to create an immersive and interactive advertisement.
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Air Filtration Billboards — Some brands like Toyota incorporate photocatalytic coatings to remove nitrogen dioxide from the air, promoting a better environment to live in.
Industry Implications
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Outdoor Advertising Industry — The incorporation of sustainable and interactive elements into ads may offer an innovative and more successful way for brands to connect with their target audience.
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Green Technology Industry — Companies creating products that can purify the air or contribute to a better environment can tap into the growing eco-friendly trend in advertising.
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Food Industry — Brands can take their product beyond typical food ads and create living edible billboards, engaging the target audience while promoting their fresh and natural ingredients.
6 Featured, 51 Examples:
296,440 Total Clicks
Date Range:
Apr 14 — Apr 17
Trending:
Average
Consumer Insight Topics:
