Traditional outdoor advertisements are reimagined with a green twist
Implications - As brands look for ways to prove to consumers that they share important values, many are opting for eye-catching outdoor ads that also serve an ecological purpose. With billboards that double as everything from air-purifiers to urban gardens, such campaigns suggest a contemporary understanding that business interests can no longer be considered without also considering environmental ones. In addition to highlighting the overarching nature of the health and wellness movement, this progressions speaks to the desire for brands to reflect back consumer anxiety regarding environmental responsibility.
Workshop Question — What new approach to eco advertising could you imagine your brand rolling out?