Sustainable Out-of-Home

Traditional outdoor advertisements are reimagined with a green twist

Implications - As brands look for ways to prove to consumers that they share important values, many are opting for eye-catching outdoor ads that also serve an ecological purpose. With billboards that double as everything from air-purifiers to urban gardens, such campaigns suggest a contemporary understanding that business interests can no longer be considered without also considering environmental ones. In addition to highlighting the overarching nature of the health and wellness movement, this progressions speaks to the desire for brands to reflect back consumer anxiety regarding environmental responsibility.
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
159,792 Total Clicks
Apr 14 - Apr 17
This Year and Average
MarketingEcoBillboardsBranding
Featured Examples
Urban Garden Billboards - This Billboard by Wildstone in London Doubles as a Community Garden
SCORE 7.1
Warm 3,646 Clicks Pub: Mar 17, 16
Urban Garden Billboards
This Billboard by Wildstone in London Doubles as a Community Garden
Located in the London borough of Lambeth, this ingenious living garden billboard by ad agency Wildstone doubles as an urban garden. The innovative project showcases the need for such resources in a... [More]
Air-Purifying Billboards - UTEC is Taking on Peru's Construction Pollution with Clever Advertising
SCORE 5.2
Warm 1,142 Clicks Pub: Apr 30, 14
Air-Purifying Billboards
UTEC is Taking on Peru's Construction Pollution with Clever Advertising
This ingenious solution to construction pollution tackles an important eco issue while also promoting a Peru university. An air purifying billboard designed by Universidad de Ingeniería y Tecnologí... [More]
Honey Bee Advertising Structures - The Cheerios Living Billboard is Filled With 100,000 Bees
SCORE 3.7
Mild 777 Clicks Pub: Nov 26, 15
Honey Bee Advertising Structures
The Cheerios Living Billboard is Filled With 100,000 Bees
This living billboard emphasizes the natural ingredients featured in this beloved cereal. To advertise Honey Nut Cheerios, this installation contains real live bees. The three storey structure... [More]
Air Filtration Billboards - Toyota's "Eco-Billboard" Removes Nitrogen Dioxide from the Air
SCORE 4.8
This Year and Average 562 Clicks Pub: Apr 1, 17
Air Filtration Billboards
Toyota's "Eco-Billboard" Removes Nitrogen Dioxide from the Air
Beyond just promoting the Mirai as an ecologically friendly method of transportation, Toyota’s car billboards actually help to reverse the damage that most other ordinary cars do to the... [More]
Fresh Garden Billboards - FCB Mayo Peru's Anti-Pollution Ad Grows Lettuce
SCORE 2.9
Mild 1,987 Clicks Pub: Mar 28, 15
Fresh Garden Billboards
FCB Mayo Peru's Anti-Pollution Ad Grows Lettuce
It could be argued that massive billboard ads visually clutter cities, but this anti-pollution billboard created by FCB Mayo Peru and Peruvian university UTEC does more good than harm in more ways... [More]
Edible Fish Billboards - This Outdoor Poster Feeds Seagulls with Edible Glue, Ink and Paper
SCORE 4
Mild 174 Clicks Pub: Jun 24, 16
Edible Fish Billboards
This Outdoor Poster Feeds Seagulls with Edible Glue, Ink and Paper
In order to promote the quality of the fresh seafood it serves, Barracuda Restaurant launched an unconventional outdoor poster. From both up-close and afar, the ‘Fresh Fish Poster’... [More]
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