Consumer Callout

Advertisements engage in dialogue with outspoken customers

Implications - With the majority of word of mouth and social engagement around a brand's image being spread by a handful of key individuals, marketing strategies are being refocused to speak directly to the consumers who have the loudest voices. By bringing everyone in on the dialogue with specific customers, brands can overcome strained relationships with past customers while strengthening ties with current and future consumers. Branching off from the growing influencer marketing campaigns that mostly feature online superstars, brands are adapting to the fact that even the most common consumer carries social influence.
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
30,310 Total Clicks
Feb 17 - Aug 17
This Year and Mild
Featured Examples
Personalized Furniture Ads - Cost Plus World Market's Ads Call Out Specific Shoppers
SCORE 7.9
This Year and Hot 1,299 Clicks Pub: Aug 16, 17
Personalized Furniture Ads
Cost Plus World Market's Ads Call Out Specific Shoppers
For its latest campaign, Cost Plus World Market created ads that call out specific consumers by name. Rather than collecting information from consumers on social media, Cost Plus World Market went... [More]
Personally Brewed Beers - Heineken Amsterdam is Competing with Microbreweries in This New Stunt
SCORE 5.4
This Year and Warm 960 Clicks Pub: Jun 24, 17
Personally Brewed Beers
Heineken Amsterdam is Competing with Microbreweries in This New Stunt
Heineken Amsterdam is attempting to compete with microbreweries by offering young tourists a personally brewed bottle of the city’s famous drink. To pull off the stunt, the beer company... [More]
Customer-Created Taglines - Emerald Nuts' New Tagline, "Yes Good," Was Inspired by a Customer Review
SCORE 3.4
This Year and Mild 142 Clicks Pub: Mar 29, 17
Customer-Created Taglines
Emerald Nuts' New Tagline, "Yes Good," Was Inspired by a Customer Review
‘The True Story of Yes Good’ is a new video from Emerald Nuts that explains how its new tagline, “Yes Good,” came to be. As the brand explains, it all started with a two-word... [More]
Tablet-Critiquing Commercials - Apple's Newest iPad Pro Ads Feature Real Concerns from Twitter Users
SCORE 2.9
This Year and Mild 122 Clicks Pub: Feb 24, 17
Tablet-Critiquing Commercials
Apple's Newest iPad Pro Ads Feature Real Concerns from Twitter Users
“My laptop has the nastiest virus and I’m terrified,” and “An iPad Pro is not even close to being a computer” are a few of the comments from real Twitter users that are... [More]
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