Category
Lifestyle
Assisted Choices
Trend cluster
Category
Dehydrated
Chew
Fruits and vegetables are dehydrated for satisfactory crunch-factor.
3.6
Trend score
Trend
What is the Dehydrated Chew trend?
Dehydrated Chew: Health-oriented consumers craving the classic crunch and chew from their favorite snacks are being satiated through dried and dehydrated fruits that offer familiar textures without the guilt. With texture signalling satisfaction to the brain, consumers who are looking to make a lifestyle shift are opting for plant-based alternatives that offer a surprisingly similar mouth feel. This emerging focus on sensory play indicates a growing opportunity in the landscape of adult snacking as consumer lifestyles continue adapting to the modern health wave.
Trend themes
Themes within the Dehydrated Chew trend
Three behaviours holding the trend together01
Plant-based snacking
The trend of plant-based snacking is growing rapidly, opening opportunities for companies to offer healthy, sustainable, and versatile snack products that mimic traditional textures and flavors.
02
Texture-focused products
Consumer demand for food with textures that signal satisfaction is leading to an increase in products like dehydrated and dried fruits that offer a satisfying and crunchy mouthfeel.
03
Jerky alternatives
Plant-based jerky alternatives made from unconventional ingredients like eggplants, mushrooms, and watermelons are entering the snack market, capitalizing on the growing demand for meat substitutes and unique flavor profiles.
Industry implications
What the Dehydrated Chew trend means for industry
Where the trend changes the playbookFor
Plant-based food industry
The plant-based food industry offers opportunities for innovators to create sustainable and healthy snacks using a variety of plant-based ingredients.
For
Healthy snack industry
The healthy snack market is growing, offering an array of opportunities for caterers seeking to offer guilt-free indulgences to conscious consumers.
For
Alternative meat industry
As the demand for vegan and vegetarian meat substitutes increases, there is a rapidly growing opportunity for entrepreneurs and innovators to develop products that mimic the flavor and texture of traditional meat while avoiding animal products altogether.
Workshop question
How could you position your newest offerings in a package that is already familiar to your consumers?
Trend signals
Trend signals for Dehydrated Chew
Trend score 3.6 out of 10, from popularity 53%, activity 45%, freshness 8%.
Popularity53%
Activity45%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Dehydrated Chew trend
4 featured examples from Mar 11 to Aug 10, 2017CategoryLifestyle
Reinvented Fruit Jerky Snacks
Watermelon Road Makes Jerky from Eggplant, Pineapple and Melon
Companies can enter the healthy snack market by developing innovative plant-based jerky products that appeal to the rising popularity of vegetarian and vegan diets.
CategoryLifestyle
Mushroom-Pumpkin Chips
The Beginnings' Pumpkin Crisps are Paired with Wild Porcini Mushrooms
Opportunity for snack food companies to develop and market healthier, plant-based alternatives to traditional potato chips.
CategoryLifestyle
Crispy Fruit Sticks
Snack Factory's Natural 'Fruit Sticks' Boast a Satisfying Crispy Texture
The Snack Factory Fruit Sticks align with the evolving preferences of health-conscious consumers, creating opportunities for growth in the snack food industry.
CategoryEco
Eggplant Jerky Snacks
Power Plant is Now Making Alternative Jerky Meat with Eggplants
Disruptive innovation opportunity: Rethink traditional snack options by developing innovative plant-based jerky products in the food and beverage industry.
