Funeral services are becoming increasingly high-tech
The integration of technology into various aspects of burying or memorializing the deceased is on the rise. This method works to enhance the process of commemorating loved ones, and can manifest in several different ways. The infusion of technology into memorial rituals speaks to consumer desire for personalization, and takes it a step further by making the process of being commemorated more distinct and individualized.
Workshop Question - How can your brand personalize its products or services in unlikely areas?