Brands are infusing protein into traditional desserts
Once-traditional desserts are now being infused with protein. This somewhat enhances health benefits, but more importantly, this allows brands to market these indulgences as nutritious items. This reframed perspective ensures that these products are differentiated from countless competitors. This shift is indicative of brands' desire to cater to consumers' interest in fad-dieting and health products, combined with consumer desire to achieve health and fitness-related goals in a way that is "fast-tracked" and convenient.
Workshop Question - How can your brand combine fads associated with its product/service, with the convenience that consumers desire?