Dessert Protein

Brands are infusing protein into traditional desserts

Once-traditional desserts are now being infused with protein. This somewhat enhances health benefits, but more importantly, this allows brands to market these indulgences as nutritious items. This reframed perspective ensures that these products are differentiated from countless competitors. This shift is indicative of brands' desire to cater to consumers' interest in fad-dieting and health products, combined with consumer desire to achieve health and fitness-related goals in a way that is "fast-tracked" and convenient.
SCORE 6.2
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19,586 Total Clicks
Jul 17 - Aug 17
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Featured Examples
Low-Fat Protein Ice Creams - The Kroger Simple Truth Low Cow Lite Ice Cream is a Healthy Alternative
SCORE 7.8
This Quarter and Hot 751 Clicks Pub: Jul 28, 17
Low-Fat Protein Ice Creams
The Kroger Simple Truth Low Cow Lite Ice Cream is a Healthy Alternative
The Kroger Simple Truth Low Cow Lite Ice Cream is formulated with a recipe that makes it a healthier alternative to traditional ice creams that are associated with being high in unhealthy ingredients.... [More]
Satisfying Low-Calorie Ice Creams - The New Breyers Delights Low-Fat Ice Creams are High in Protein
SCORE 6.3
This Quarter and Warm 241 Clicks Pub: Jul 18, 17
Satisfying Low-Calorie Ice Creams
The New Breyers Delights Low-Fat Ice Creams are High in Protein
Protein-rich diets are all the rage with those who are looking to maintain their current weight or shed pounds without feeling too restricted, so the new Breyers Delights Low-Fat Ice Creams are an... [More]
Free-From Brownies - Rule Breaker's Allergy-Friendly Brownies Promise "None of the Bad Stuff"
SCORE 6.2
This Month and Warm 118 Clicks Pub: Aug 8, 17
Free-From Brownies
Rule Breaker's Allergy-Friendly Brownies Promise "None of the Bad Stuff"
Rule Breaker makes Deep Chocolate Brownies and Chocolate Chunk Blondies without the top eight allergens, GMO ingredients and gluten. As such, the dairy-free and nut-free treat squares are vegan,... [More]
Kid-Friendly Protein Brownies - The SimplyProtein Kids Chocolate Brownie Bars are Low in Sugar
SCORE 5.5
This Quarter and Warm 169 Clicks Pub: Jul 14, 17
Kid-Friendly Protein Brownies
The SimplyProtein Kids Chocolate Brownie Bars are Low in Sugar
The high protein diet that has been all the rage with health-conscious consumers is shifting to different market segments as seen with the new SimplyProtein Kids Chocolate Brownie Bars. Positioned... [More]
Low-Calorie Mochi Ice Creams - Halo Top's New Mochi Green Tea Flavor is Low in Fat and Sugar
SCORE 5.4
This Month and Warm 109 Clicks Pub: Aug 7, 17
Low-Calorie Mochi Ice Creams
Halo Top's New Mochi Green Tea Flavor is Low in Fat and Sugar
Fans of Halo Top’s delicious, low-calorie ice cream are sure to rejoice over news that the brand is now offering a delicious Mochi Green Tea flavor. Available alongside six other new flavors,... [More]
High-Protein Frostings - You Fresh Naturals' 'Muscle Frosting' Boasts a Pure Whey Protein Base
SCORE 5.1
This Week and Warm 48 Clicks Pub: Aug 23, 17
High-Protein Frostings
You Fresh Naturals' 'Muscle Frosting' Boasts a Pure Whey Protein Base
It is not difficult for consumers to make or purchase their own cookie-flavored frosting, but You Fresh Naturals’ ‘Muscle Frosting’ offers both flavor and a high dose of protein.... [More]
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