Brands are infusing protein into traditional desserts
Once-traditional desserts are now being infused with protein. This somewhat enhances health benefits, but more importantly, this allows brands to market these indulgences as nutritious items. This reframed perspective ensures that these products are differentiated from countless competitors. This shift is indicative of brands' desire to cater to consumers' interest in fad-dieting and health products, combined with consumer desire to achieve health and fitness-related goals in a way that is "fast-tracked" and convenient.
Workshop Question - How can your brand combine fads associated with its product/service, with the convenience that consumers desire?
Trend Themes
1. Protein Infused Desserts - Brands are infusing protein into desserts as consumers look for healthier, but still indulgent options.
2. Low-calorie/healthy Ice Creams - Brands are creating low-calorie and healthier ice creams to cater to health-conscious consumers.
3. Allergy-friendly Treats - Brands are offering allergy-friendly treats that cater to consumers with dietary restrictions and special diets.
Industry Implications
1. Food & Beverage - The food and beverage industry can focus on developing low-calorie, protein-packed desserts that cater to health-conscious consumers.
2. Health & Fitness - The health and fitness industry can focus on creating products and programs that integrate with existing dietary trends and restrictions.
3. Allergy & Dietary Restrictions - The allergy and dietary restrictions industry can continue to innovate and refine products that cater to consumers with special dietary needs.
