Politicized Intimacy

Campaigns related to sexuality and sexual health are turning to politics

Though products related to sexuality and sexual health have always been viewed as somewhat taboo, some brands that offer them are taking it a step further by grounding their campaigns in political and social issues. The dichotomy between these strong "left-leaning" stances, and the seemingly more prominent "conservative" movement in North America is allowing brands to make more definitive statements that will ultimately target the demographics most important to them.
SCORE 7
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Activity
Freshness
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36,344 Total Clicks
Feb 15 - Aug 17
New and Average
Featured Examples
Gun Safety PSAs - This Firearms Safety PSA Reminds Parents of a Child's Curiosity
SCORE 6.4
Warm 3,855 Clicks Pub: Feb 18, 15
Gun Safety PSAs
This Firearms Safety PSA Reminds Parents of a Child's Curiosity
The Evolve organization has released a series of print ads that remind parents about the nature of childlike curiosity in the form of a firearms safety PSA. The eye-catching ads show young children... [More]
Provocative Plastic-Repurposing Campaigns - MTV's 'Ocean Dildos' Seek to Repurpose Plastic Waste
SCORE 7.3
This Year and Warm 414 Clicks Pub: May 15, 17
Provocative Plastic-Repurposing Campaigns
MTV's 'Ocean Dildos' Seek to Repurpose Plastic Waste
In a new provocative campaign, MTV’s ‘Ocean Dildos’ seeks to target the Millennial demographic to inspire this generation to be more environmentally conscious consumers. The... [More]
Political Contraceptive Promotions - Nurx is Offering Free Birth Control in Donald Trump's Name
SCORE 4.8
This Year and Average 282 Clicks Pub: Dec 20, 16
Political Contraceptive Promotions
Nurx is Offering Free Birth Control in Donald Trump's Name
Nurx is a service that prescribes and delivers medication to those who require it, and its contraceptive delivery service is providing free birth control packs for a political purpose. After the... [More]
Charitable Contraceptive Giveaways - The Nurx App is Responding to a Lack of Accessibility in the US
SCORE 4.9
This Quarter and Average 125 Clicks Pub: Jun 2, 17
Charitable Contraceptive Giveaways
The Nurx App is Responding to a Lack of Accessibility in the US
Due to recent changes in the Affordable Care Act under the Trump legislation, it’s possible that access to some methods of contraception like birth control will be more limited in the future,... [More]
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