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Blockchain technology is applied to voting for increased transparency
Implications - While blockchain technology is still in its infancy, its application in voting means that we can almost guarantee security while allowing for increased participation for remote legally registered voters. With electoral fraud being highly scrutinized as of late, blockchain technology has the potential to provide a foundation where institutions can work to restore faith in electoral systems, and could contribute to more accessible voting processes.

Homework Question - How might the guaranteed security of blockchain technology impact your industry? [More]

SCORE 4.1
Popularity
Activity
Freshness
Megatrends
Patterns
13,489 Total Clicks
Jul 16 - Apr 18
This Year and Untested
Campaigns related to sexuality and sexual health are turning to politics
Though products related to sexuality and sexual health have always been viewed as somewhat taboo, some brands that offer them are taking it a step further by grounding their campaigns in political and social issues. The dichotomy between these strong "left-leaning" stances, and the seemingly more prominent "conservative" movement in North America is allowing brands to make more definitive statements that will ultimately target the demographics most important to them.

Homework Question - Where does your brand fit into the political and social landscape, and how can it leverage that position to better the consumption choices and lives of consumers? [More]

SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
169,086 Total Clicks
Feb 15 - Feb 18
This Year and Warm
In the era of 'fake news,' consumers seek out trust-forward alternative outlets
Implications - The Internet has democratized the gathering of information, but it's also granted almost anyone the ability to create content. This creates a lack of trust for all news sources. For the Millennial generation, there is an extra level of mistrust surrounding large news outlets that can only be alleviated by way of alternative outlets that lead with accountability.

Homework Question - What could come off disingenuous about your product or brand, and how are you closing that information gap? [More]

SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
40,886 Total Clicks
Oct 16 - Feb 18
This Year and Mild
Pop CultureMediaPolitical
Consumers seek non-partisan resources for news information
Implications - As the war on fake news rages, media platforms are earning the trust of dubious consumers by changing the game and providing multiple perspectives rather than promoting a single message. Inundated with free access to media, consumers are becoming more open to varying opinions and realizing that there is always more than one side to the story. Through offering multiple angles to the news within one resource, media outlets can engage their readers on a much more authentic level, increasing brand trust through transparency.

Homework Question - What type of stance does your brand take when it comes to socio-political matters? How can you adapt this to better foster brand trust? [More]

SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
20,166 Total Clicks
Nov 16 - Jun 17
Mild
The 6 Patterns of Opportunity & Top 18 Megatrends
Games targeted toward adults take on topical, of-the-moment themes
Implications - Increasing engagement and capitalizing off of buzz, games focused around pop culture phenomena like politics or Internet memes are taking off. By playing into topics that consumers are already interested in and talking about, game creators are not only able to increase sales, but generate word-of-mouth around the products themselves as well. This shift toward a more niche version of existing products is reflective of a consumer base that seeks out goods that reflect their specific interests.

Homework Question - If you were to leverage a pop culture phenomenon to connect with consumers, which one would you choose and how would you leverage it? [More]

SCORE 4.6
Popularity
Activity
Freshness
Megatrends
Patterns
43,441 Total Clicks
Feb 16 - Jul 16
Warm
Black consumers search for media that addresses racial issues in a meaningful way
Implications - Unsatisfied with the coverage of racial issues in mainstream media, many black viewers are turning to other sources. Whether it's media that illuminates the historical absence of black figures in government or politically charged celebrity campaigns, these ventures are not meant to merely inform, but also stand in solidarity with black viewers. More importantly, they often serve as a call-to-action for all audiences.

Homework Question - How can your brand participate in social dialogue without alienating important consumer groups? [More]

SCORE 3.1
Popularity
Activity
Freshness
Megatrends
Patterns
95,412 Total Clicks
Nov 14 - Jul 16
Mild
Product offerings are branded with a dose of feminist thought
Implications - In an effort to position themselves as allies to the feminist movement, many brands are beginning to create limited-edition offerings that serve to highlight a genuine interest around the issue of female empowerment. Particularly relevant when marketing to millennials, such campaigns make it clear that brands are just as engaged in demonstrating good politics as they are in developing quality products.

Homework Question - Is your brand currently presenting a gender-inclusive image? What is one way you can be more transparent about general inclusivity? [More]

SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
137,633 Total Clicks
Mar 15 - Sep 15
Warm
Trend Hunter Services
Political campaigning turns to social media platforms for youthful appeal
Implications - In a move to connect with millennial audiences, politicians are turning to social media platforms as an approachable communication tactic. Promoting platforms and sparking discussion through sites like Tumblr and Periscope, political campaigns are using digital platforms to not only reach younger consumers, but also engage with them on a level that they can understand and contribute to.

Homework Question - How can your brand accommodate the varying preferences and strengths of different demographics? [More]

SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
152,511 Total Clicks
Jun 14 - Jul 16
Warm
Creatives produce illustrated takes on American political figures
Implications - Cartoonish depictions of famous figures are blurring the lines between politics and art. Depictions of this kind touch on satirical themes tied to American pride and nationalism. By providing an artistic outlet for these governmental topics, these creations help develop a more expressive political culture.

Homework Question - How can your brand adapt to the rising tensions in political culture in a way that is productive and inclusive? [More]

SCORE 3.2
Popularity
Activity
Freshness
Megatrends
Patterns
166,063 Total Clicks
Jun 13 - Jun 15
Mild
Internet users turn to memes in order to better relate to serious issues
Implications - The pervasiveness of memes is undeniably on the rise, but consumers, particularly young people who are active online, are responding more strongly to content that diffuses serious issues using humor. Highly sharable, and creating a way to more comfortably discuss sensitive topics, these pieces serve to comment on serious issues in a less controversial way. [More]

SCORE 4.6
Popularity
Activity
Freshness
Megatrends
Patterns
834,050 Total Clicks
May 10 - Jul 13
Warm