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In the era of 'fake news,' consumers seek out trust-forward alternative outlets
Implications - The Internet has democratized the gathering of information, but it's also granted almost anyone the ability to create content. This creates a lack of trust for all news sources. For the Millennial generation, there is an extra level of mistrust surrounding large news outlets that can only be alleviated by way of alternative outlets that lead with accountability. [More]
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
25,825 Total Clicks
Aug 15 - Jun 17
This Week and Untested
Pop CultureMediaPolitical
Consumers seek non-partisan resources for news information
Implications - As the war on fake news rages, media platforms are earning the trust of dubious consumers by changing the game and providing multiple perspectives rather than promoting a single message. Inundated with free access to media, consumers are becoming more open to varying opinions and realizing that there is always more than one side to the story. Through offering multiple angles to the news within one resource, media outlets can engage their readers on a much more authentic level, increasing brand trust through transparency. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
17,133 Total Clicks
Nov 16 - Jun 17
This Month and Mild
Games targeted toward adults take on topical, of-the-moment themes
Implications - Increasing engagement and capitalizing off of buzz, games focused around pop culture phenomena like politics or Internet memes are taking off. By playing into topics that consumers are already interested in and talking about, game creators are not only able to increase sales, but generate word-of-mouth around the products themselves as well. This shift toward a more niche version of existing products is reflective of a consumer base that seeks out goods that reflect their specific interests. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
32,313 Total Clicks
Feb 16 - Jul 16
This Year and Warm
Black consumers search for media that addresses racial issues in a meaningful way
Implications - Unsatisfied with the coverage of racial issues in mainstream media, many black viewers are turning to other sources. Whether it's media that illuminates the historical absence of black figures in government or politically charged celebrity campaigns, these ventures are not meant to merely inform, but also stand in solidarity with black viewers. More importantly, they often serve as a call-to-action for all audiences. [More]
SCORE 4.1
Popularity
Activity
Freshness
Megatrends
Patterns
81,894 Total Clicks
Nov 14 - Jul 16
This Year and Mild
Product offerings are branded with a dose of feminist thought
Implications - In an effort to position themselves as allies to the feminist movement, many brands are beginning to create limited-edition offerings that serve to highlight a genuine interest around the issue of female empowerment. Particularly relevant when marketing to millennials, such campaigns make it clear that brands are just as engaged in demonstrating good politics as they are in developing quality products. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
118,727 Total Clicks
Mar 15 - Sep 15
Warm
Political campaigning turns to social media platforms for youthful appeal
Implications - In a move to connect with millennial audiences, politicians are turning to social media platforms as an approachable communication tactic. Promoting platforms and sparking discussion through sites like Tumblr and Periscope, political campaigns are using digital platforms to not only reach younger consumers, but also engage with them on a level that they can understand and contribute to. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
138,949 Total Clicks
Jun 14 - Jul 16
This Year and Warm
Creatives produce illustrated takes on American political figures
Implications - Cartoonish depictions of famous figures are blurring the lines between politics and art. Depictions of this kind touch on satirical themes tied to American pride and nationalism. By providing an artistic outlet for these governmental topics, these creations help develop a more expressive political culture. [More]
SCORE 3.6
Popularity
Activity
Freshness
Megatrends
Patterns
155,538 Total Clicks
Jun 13 - Jun 15
Mild
Trend Hunter Services
Internet users turn to memes in order to better relate to serious issues
Implications - The pervasiveness of memes is undeniably on the rise, but consumers, particularly young people who are active online, are responding more strongly to content that diffuses serious issues using humor. Highly sharable, and creating a way to more comfortably discuss sensitive topics, these pieces serve to comment on serious issues in a less controversial way. [More]
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
818,298 Total Clicks
May 10 - Jul 13
Warm
High stakes issues are being met with unexpectedly humorous interpretations
Implications - In order to deal with the enormity of issues like politics and gender, consumers are seeking light-hearted and humorous ways to engage in discussion. Whether facilitated by official websites or web users, it's clear that there's an audience for content and products that entertain while informing. [More]
SCORE 3.7
Popularity
Activity
Freshness
Megatrends
Patterns
286,763 Total Clicks
May 12 - May 13
Warm
Pop CultureMediaPoliticalHumor
Leader distrust and political parody is expressed through mockery
Implications - Political parody has existed for as long as government systems have been in place. This concept is married with the dark, ruthless style of humor on the Internet in political schadenfreude. Distrust for political figureheads is seen communicated in a more mocking tone, allowing skeptical consumers to indulge in the idea of bringing powerful figures down to a level lower than their own. [More]
SCORE 4.2
Popularity
Activity
Freshness
Megatrends
Patterns
200,336 Total Clicks
Nov 12 - May 13
Average