Catalyst Campaigning

Brands get political with campaigns that encourage voter participation

Implications - During the 2018 US midterm elections, a number of brands pioneered interactive campaigns that encouraged voter participation in a variety of ways. This progression highlights the new expectation of brands to use their platform to encourage individuals to fulfill their civic duties and serve as catalysts in empowering consumers for the greater good.

Workshop Question - How can you serve as a catalyst in the political empowerment of your customer?
SCORE 3.1
Popularity
Activity
Freshness
Megatrends
Patterns
18,128 Total Clicks
Aug 18 - Nov 18
This Year and Untested
Pop CultureMarketingPolitical
Featured Examples
Vote-Encouraging Denim Campaigns - Levi's Use Your Voice Campaign Was Created with Rock the Vote
SCORE 3.3
This Year and Mild 135 Clicks Pub: Sep 26, 18
Vote-Encouraging Denim Campaigns
Levi's Use Your Voice Campaign Was Created with Rock the Vote
Brands aligning with political movements is nothing new, and Levi’s ‘Use Your Voice’ campaign is using its platform to encourage people to vote in a manner that’s more direct... [More]
Social Media Voter Registrations - Snapchat and TurboVote Have Partnered on a New Voter Feature
SCORE 2.7
This Year and Mild 139 Clicks Pub: Sep 25, 18
Social Media Voter Registrations
Snapchat and TurboVote Have Partnered on a New Voter Feature
In celebration of National Voter Registration Day in the US, Snapchat has released a new feature in collaboration with TurboVote. This new tool is currently built into the app for all US users and... [More]
Discounted Voter Rides - Lyft Will Offer Half-Priced Rides During the 2018 Midterm Elections
SCORE 2.6
This Year and Mild 78 Clicks Pub: Aug 24, 18
Discounted Voter Rides
Lyft Will Offer Half-Priced Rides During the 2018 Midterm Elections
In an effort to draw more voters out to the US midterm elections, Lyft will be providing half-priced rides during the election dates. Riders simply need to enter location-based codes into the Lyft... [More]
Informed Voter Burger Ads - The Blank Whopper Teaches Individuals the Importance of Choice
SCORE 2.7
This Year and Mild 80 Clicks Pub: Oct 8, 18
Informed Voter Burger Ads
The Blank Whopper Teaches Individuals the Importance of Choice
Once again, Burger King is using The Whopper to teach an important lesson in a new ad campaign titled ‘The Blank Whopper.’ The ad is set in Brazil, where voting is mandatory, and... [More]
Voting-Focused Internet Doodles - The Google Go Vote Doodle Encourages Users to Do Their Civic Duty
SCORE 2.8
This Year and Mild 68 Clicks Pub: Nov 7, 18
Voting-Focused Internet Doodles
The Google Go Vote Doodle Encourages Users to Do Their Civic Duty
Google Doodles generally honor a person or commemorate a historic date, but the recent Google Go Vote Doodle urges users to step away from their computer and go vote immediately. Released on... [More]
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