Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 500,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,506 more

Catalyst Campaigning

Brands get political with campaigns that encourage voter participation

Trend- During the 2018 US midterm elections, a number of brands pioneered interactive campaigns that encouraged voter participation in a variety of ways through the use of social media, ride hailing apps, and other ad campaigns.

Insight - Today's consumer has more frequent access to political news, and specifically, varied opinions of others via social media. This has created an era where consumers hold brands to a higher standard regarding corporate social responsibility. Many today hold the expectation that brands need to use their platform to encourage individuals to fulfill their civic duties and serve as catalysts in empowering consumers for the greater good.
Workshop Question - How can you serve as a catalyst in the political empowerment of your customer?
1.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 37 Examples:
24,620 Total Clicks
Date Range:
Aug 18 — Nov 18
Trending:
Untested
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

Social Media Polling Features
Social Media Polling Features
The Election Day Snap Map Will Add Social Aspects to Voting
play_circle_filled Bizarre AI-Created Burger Ads
Bizarre AI-Created Burger Ads
Burger King's AI Ads are Bizarre and Memorable
Burger Chain Chicken Fingers
Burger Chain Chicken Fingers
Burger King Had Just Added Crispy Chicken Tenders to Its Menu
Environmentally Friendly Denim Lines
Environmentally Friendly Denim Lines
Levi's and Outerknown Partnered for a Fall/Winter 2018 Line
play_circle_filled Millennial-Inspired Media Re-Brands
Millennial-Inspired Media Re-Brands
Heineken Releases Its New Millennial-Inspired Brand Strategy
play_circle_filled Flame-Grilled Dog Bones
Flame-Grilled Dog Bones
Burger King's 'Dogpper' Provides a Treat for Whopper Lovers' Pets
play_circle_filled Gun Control Marches
Gun Control Marches
March for Our Lives is Inspired, Created, and Led by Parkland Students
play_circle_filled Supportive Product Submission Forums
Supportive Product Submission Forums
LEGO Ideas Builds a Greater Sense of Community Engagement
Crispy Jalapeno Chicken Sandwiches
Crispy Jalapeno Chicken Sandwiches
Burger King's New Sandwich is Full of Flavor
Meatless Halloumi Burgers
Meatless Halloumi Burgers
Burger King Sweden Launched Two New Burgers Without Beef Patties
play_circle_filled Feminist Fast Food Ads
Feminist Fast Food Ads
Burger King's Chick Tax Confronts Prejudice with This Humorous Ad
Ride-Share Credit Contests
Ride-Share Credit Contests
Lyft is Offering $550 to Those Who Dont Use Their Car for a Month
Rideshare Route Subscriptions
Rideshare Route Subscriptions
Lyft's 'Personal Plan' Sets a Fixed Price for a Regular Route
play_circle_filled Pink Tax Publicity Stunts
Pink Tax Publicity Stunts
Burger King's 'Chick Fries' Showcase the Absurdity of the Pink Tax
Eco-Friendly Travel Rewards
Eco-Friendly Travel Rewards
The Miles App Offers Rewards Points for Any Land-Based Travel
play_circle_filled Sun-Cooked QSR Sandwiches
Sun-Cooked QSR Sandwiches
The Burger King Kuwait Sun Flame-Grilled Whopper is the World's First
Rideshare Vending Systems
Rideshare Vending Systems
Uber and Cargo Have Partnered to Introduce an In-Car Vending Service
Continuous Background Checks
Continuous Background Checks
Continuous Uber Background Checks Ensure Higher Levels of Saftey
Rideshare Scooter Partnerships
Rideshare Scooter Partnerships
Uber Has Partnered with Lime Bikes to Offer Scooter Rentals
Lightweight Rideshare Apps
Lightweight Rideshare Apps
'Uber Lite' is Data-Conservative and Only Five Megabytes
Shared Rider-Focused Redesigns
Shared Rider-Focused Redesigns
The Redesigned Lyft App Places and Emphasis on Shared Riding
Colorful Pinstripe Denim Collections
Colorful Pinstripe Denim Collections
Levis and Supreme Partnered for Its Spring 2018 Line
On-Demand Interstate Bus Services
On-Demand Interstate Bus Services
The FlixBus Service Incorporates Elements of Uber and Lyft
Repurposed Denim Sneakers
Repurposed Denim Sneakers
The Remade Crafts a Version of a Levis x Air Jordan 1 Sneaker
Earth Day Mobile Initiatives
Earth Day Mobile Initiatives
The T-Mobile Earth Day Celebration Will Give Users Control
Blockchain Voting Apps
Blockchain Voting Apps
The State of West Virginia is Trialing a Blockchain-Secured Voting App
Drive-Thru Municipal Voting Stations
Drive-Thru Municipal Voting Stations
Calgary's McMahon Stadium Boasts a Conveinient Voting Station
Democratized Cryptocurrency Exchanges
Democratized Cryptocurrency Exchanges
The 'CoinDeal' Platform Lets Users Vote on Trading Options
Transparent Blockchain Voting Solutions
Transparent Blockchain Voting Solutions
The Agora Digital Voting System Uses Blockchain Technology
Contemporary Kids Fashion Editorials
Contemporary Kids Fashion Editorials
WHAT A PETIT Launches a Lookbook That is Adorable and Sweet
Embedded Polling Platforms
Embedded Polling Platforms
TinyPoll Lets Users Create Straw Polls Directly in iMessage
play_circle_filled Political Micro-Donation Platforms
Political Micro-Donation Platforms
GiveMini Turns Spare Change into Donations for Candidates
play_circle_filled Blockchain Voting Platforms
Blockchain Voting Platforms
'Polys' Uses Blockchain Technology to Encrypt Voting and Polling
Insulated Hipster Denim Jackets
Insulated Hipster Denim Jackets
The Outerknown x Levis Sherpa Trucker Blends Style with Warmth
Social Gathering-Planning Platforms
Social Gathering-Planning Platforms
The 'PeepHerd' Platform Lets You Organize Meetups and More
Anonymous Voting Apps
Anonymous Voting Apps
The Aop App Lets Users Secretly Vote on Hot-button Issues
play_circle_filled Immigration Tribute Ads
Immigration Tribute Ads
The Bazta Arpaio Ad Invoked an Ad from the 60s to Make a Political Point