Brands get political with campaigns that encourage voter participation
Trend- During the 2018 US midterm elections, a number of brands pioneered interactive campaigns that encouraged voter participation in a variety of ways through the use of social media, ride hailing apps, and other ad campaigns.
Insight - Today's consumer has more frequent access to political news, and specifically, varied opinions of others via social media. This has created an era where consumers hold brands to a higher standard regarding corporate social responsibility. Many today hold the expectation that brands need to use their platform to encourage individuals to fulfill their civic duties and serve as catalysts in empowering consumers for the greater good.
Insight - Today's consumer has more frequent access to political news, and specifically, varied opinions of others via social media. This has created an era where consumers hold brands to a higher standard regarding corporate social responsibility. Many today hold the expectation that brands need to use their platform to encourage individuals to fulfill their civic duties and serve as catalysts in empowering consumers for the greater good.
Workshop Question - How can you serve as a catalyst in the political empowerment of your customer?
Trend Themes
1. Brands and Political Activism - Brands partnering with political advocacy groups to encourage consumer civic engagement.
2. Ride-share Voter Access - Ride-share companies providing discounted or free rides to polling stations to increase voter turnout.
3. In-app Voter Registration - Social media and tech companies partnering with voter registration nonprofits to increase user engagement with the voting process.
Industry Implications
1. Ride-share Companies - Ride-share companies can partner with voter registration nonprofits to provide rides to polling stations on election day.
2. Tech and Social Media - Tech and social media companies can partner with voter registration nonprofits to provide in-app registration tools.
3. Apparel and Retail - Apparel and retail companies can partner with political advocacy groups to design products and campaigns encouraging civic engagement.
5 Featured, 37 Examples:
33,193 Total Clicks
Date Range:
Aug 18 — Nov 18
Trending:
Untested
Consumer Insight Topics:
