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Awareness Testing

Cancer testing takes the form of bold, in-your-face marketing experiences

Trend - More than just raising awareness, not for profit organizations are turning to activations and pop-ups that boldly encourage testing of certain diseases. Whether it be providing medical professionals on-the-spot to analyze patients or creating stunts that speak to the dangers of not getting checked out.

Insight - Consumers are in a contradictory position when it comes to health, as the Internet has increased self-education on wellness, yet the average consumer is busier and more stressed than ever, and therefore may not have time for physical maintenance. With this in mind, there is a need for brands in the health space to develop more convenient and accessible ways to do so.
Workshop Question - What types of social causes and initiatives does your brand support? How can you make that messaging more interactive and engaging for your audiences?
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 32 Examples:
33,789 Total Clicks
Date Range:
Mar 17 — Nov 18
Trending:
Mild

Featured Examples

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