Cancer testing takes the form of bold, in-your-face marketing experiences
Trend - More than just raising awareness, not for profit organizations are turning to activations and pop-ups that boldly encourage testing of certain diseases. Whether it be providing medical professionals on-the-spot to analyze patients or creating stunts that speak to the dangers of not getting checked out.
Insight - Consumers are in a contradictory position when it comes to health, as the Internet has increased self-education on wellness, yet the average consumer is busier and more stressed than ever, and therefore may not have time for physical maintenance. With this in mind, there is a need for brands in the health space to develop more convenient and accessible ways to do so.
Insight - Consumers are in a contradictory position when it comes to health, as the Internet has increased self-education on wellness, yet the average consumer is busier and more stressed than ever, and therefore may not have time for physical maintenance. With this in mind, there is a need for brands in the health space to develop more convenient and accessible ways to do so.
Workshop Question - What types of social causes and initiatives does your brand support? How can you make that messaging more interactive and engaging for your audiences?
Trend Themes
1. Interactive Activations - Brands are turning to activations and pop-ups that boldly encourage testing of certain diseases.
2. Discreet Awareness Campaigns - Campaigns are taking a more subtle approach to raising awareness, targeting audiences who may otherwise ignore it.
3. Alternative Health Tests - Health organizations are experimenting with new and accessible methods of wellness testing, such as tests through interactive posters or in-office boxing matches.
Industry Implications
1. Marketing and Advertising - Creative campaigns that encourage healthcare awareness drive growth in the advertising industry and help the healthcare sector.
2. Healthcare - The healthcare sector will benefit from new, convenient and innovative ways to screen for and prevent serious illnesses.
3. Nonprofit - Nonprofit organizations will increasingly turn to creative and interactive methods of raising awareness for health-related causes.
4 Featured, 32 Examples:
42,784 Total Clicks
Date Range:
Mar 17 — Nov 18
Trending:
Mild
Consumer Insight Topics:
