Awareness Testing

Cancer testing takes the form of bold, in-your-face marketing experiences

Implications - More than just raising awareness, not for profit organizations are turning to activations and pop-ups that boldly encourage testing of certain diseases. Whether it be providing medical professionals on-the-spot to analyze patients or creating stunts that speak to the dangers of not getting checked out, these examples speak to not only the need to educate consumers on certain issues, but a desire to make awareness and engagement more convenient and accessible too all types of people.

Workshop Question - What types of social causes and initiatives does your brand support? How can you make that messaging more interactive and engaging for your audiences?
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
23,990 Total Clicks
Mar 17 - Nov 18
This Year and Mild
Featured Examples
Health Assessment Posters - These Cancer Research UK Posters Offer a Free Breathing Test
SCORE 5.5
Warm 1,172 Clicks Pub: Mar 31, 17
Health Assessment Posters
These Cancer Research UK Posters Offer a Free Breathing Test
Cancer Research UK is now offering free breathing tests via bus shelter posters rather than through a health clinic. The new, interactive posters feature a small hole that can be blown into to... [More]
Charitable Office-Based Fight Clubs - The Breast Cancer Fight Club is Located in an Office Lobby
SCORE 3.2
Mild 825 Clicks Pub: Oct 9, 17
Charitable Office-Based Fight Clubs
The Breast Cancer Fight Club is Located in an Office Lobby
Advertising agency Havas implemented a “Breast Cancer Fight Club” into its Chicago-based office’s lobby in attempt to raise money for Breast cancer awareness. The pink-clad... [More]
Interactive Cancer Awareness Activations - 'Testimatic' by FCB Raises Awareness of Testicular Cancer
SCORE 6.5
This Year and Warm 303 Clicks Pub: Nov 28, 18
Interactive Cancer Awareness Activations
'Testimatic' by FCB Raises Awareness of Testicular Cancer
Described as “the world’s first auto ball checker,” ‘Testimatic’ is an interactive and witty campaign that attempts to raise awareness of testicular cancer and motivate... [More]
Discreet Breast Cancer Campaigns - A Lump Was Placed on the Molly Malone Statue's Breasts
SCORE 3.2
This Year and Mild 84 Clicks Pub: Nov 20, 18
Discreet Breast Cancer Campaigns
A Lump Was Placed on the Molly Malone Statue's Breasts
The Molly Malone statue in Dublin has been touched so often that the statue’s breasts have changed color. It’s one of the city’s most popular tourist attractions and with this... [More]
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