Brands associated with enhancing beauty accommodate various conditions
Trend - Brands within the beauty industry, ranging from those that offer supplements to those that offer topical products, are now ensuring that their products are able to accommodate people with certain conditions. Everything from lactose intolerance to diabetes are now being accommodated by brands.
Insight - The beauty industry's growth has coincided with the consumer expectation for products and services in this space that offer elements of personalization. Whether it's cosmetic or health concerns, ingredients or social cause-driven, consumers want the products they buy to align with their exact needs and preferences.
Insight - The beauty industry's growth has coincided with the consumer expectation for products and services in this space that offer elements of personalization. Whether it's cosmetic or health concerns, ingredients or social cause-driven, consumers want the products they buy to align with their exact needs and preferences.
Workshop Question - How could your brand better personalize its product/service?
Trend Themes
1. Personalized Beauty Products - The growth of personalization trend in the beauty industry is leading brands to offer products for specific conditions like lactose intolerance, diabetes etc.
2. Convenient and Natural Supplements - The demand for convenient and natural supplements is leading brands to offer products in the form of beauty shots, milk serum, soft chews etc.
3. Probiotic Skincare Supplements - The interest in probiotic supplements, which offer benefits for both digestive and skin health, is leading to the development of skincare supplements like Eczema Shield for reducing the incidence of eczema and allergies.
Industry Implications
1. Beauty Industry - Brands in the beauty industry are learning how to personalize and deliver convenient and natural cosmetic products for customers with specific conditions.
2. Supplements Industry - Manufacturers are developing natural, chemical-free, and nutritious supplements to promote holistic health and target specific ailments like aging, weight management, eczema, allergies etc.
3. Personal Care Industry - Companies in the personal care industry are designing specialized skincare products for individuals with dry skin, diabetes, eczema, and other unique skin conditions.
