Category
Fashion
Scaled Restraint
Trend cluster
Category
Restricted
Cosmetic
Brands associated with enhancing beauty accommodate various conditions.
1.6
Trend score
Trend
What is the Restricted Cosmetic trend?
Restricted Cosmetic: Brands within the beauty industry, ranging from those that offer supplements to those that offer topical products, are now ensuring that their products are able to accommodate people with certain conditions. Everything from lactose intolerance to diabetes are now being accommodated by brands.
Insight
The consumer insight behind the Restricted Cosmetic trend
The beauty industry's growth has coincided with the consumer expectation for products and services in this space that offer elements of personalization. Whether it's cosmetic or health concerns, ingredients or social cause-driven, consumers want the products they buy to align with their exact needs and preferences.
Trend themes
Themes within the Restricted Cosmetic trend
Three behaviours holding the trend together01
Personalized Beauty Products
The growth of personalization trend in the beauty industry is leading brands to offer products for specific conditions like lactose intolerance, diabetes etc.
02
Convenient and Natural Supplements
The demand for convenient and natural supplements is leading brands to offer products in the form of beauty shots, milk serum, soft chews etc.
03
Probiotic Skincare Supplements
The interest in probiotic supplements, which offer benefits for both digestive and skin health, is leading to the development of skincare supplements like Eczema Shield for reducing the incidence of eczema and allergies.
Industry implications
What the Restricted Cosmetic trend means for industry
Where the trend changes the playbookFor
Beauty Industry
Brands in the beauty industry are learning how to personalize and deliver convenient and natural cosmetic products for customers with specific conditions.
For
Supplements Industry
Manufacturers are developing natural, chemical-free, and nutritious supplements to promote holistic health and target specific ailments like aging, weight management, eczema, allergies etc.
For
Personal Care Industry
Companies in the personal care industry are designing specialized skincare products for individuals with dry skin, diabetes, eczema, and other unique skin conditions.
Workshop question
How could your brand better personalize its product/service?
Trend signals
Trend signals for Restricted Cosmetic
Trend score 1.6 out of 10, from popularity 26%, activity 14%, freshness 8%.
Popularity26%
Activity14%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Restricted Cosmetic trend
4 featured examples from Jun 13, 2017 to Nov 29, 2018CategoryLifestyle
Diabetic-Friendly Skincare
CeraVe's Diabetics' Dry Skin Relief Line Includes Cleansers and Creams
Skincare industry can capitalize on the growing market of diabetic consumers by creating products specifically tailored to their needs.
CategoryLifestyle
Milk Serum Beauty Shots
This Anti-Aging Drink is Infused with Liquid Collagen Ingredients
Opportunity for beauty supplement companies to expand their product offerings to include convenient and effective liquid collagen shots.
CategoryLifestyle
Collagen-Infused Soft Chews
Neocell's Healthy Candy Chews are Infused With Beautifying Ingredients
Opportunity for the dietary supplement industry to expand their product line with collagen-infused and other beauty-enhancing supplements.
CategoryLife-Stages
Calming Skincare Supplements
Ethical Nutrients' Eczema Shield Soothes Inflamed, Irritated Skin
Skincare industry can incorporate probiotics into their products to tap into the demand for natural and holistic skincare solutions.
