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Fetal Tracking

Devices and apps allow pregnant women to track fetus development at home

Trend - People who are pregnant now have the option to monitor the health of their babies in utero. Though not a replacement for the medical check-ups pregnant women are recommended to attend, these products give people some autonomy when it comes to their personal health.

Insight - Pregnancy always comes with anxieties and concerns, particularly among those who have had issues with fertility and miscarriages. To ease some of this anxiety, and to make up for sometimes inaccessible health services, soon-to-be parents are increasingly looking for ways in which they can monitor their own health, and the health of the fetus as its developing.
Workshop Question - How could your brand make its product/services more accessible to those restricted by things like cost?
Trend Themes
1. At-home Monitoring - Increased accessibility to monitoring devices and apps allow pregnant women to proactively participate in fetal health monitoring from the comfort of their own homes.
2. AI-infused Fertility Solutions - Sophisticated and personalized fertility trackers use machine learning and AI to track hormonal patterns and predict ovulation, creating a more streamlined process for women trying to conceive.
3. Comprehensive Family Health Trackers - Wearable devices specially catered for parents-to-be offer not only pregnancy tracking capabilities, but also activity tracking for the entire family, making health tracking comprehensive and integrated.
Industry Implications
1. Healthtech - Technological innovations in pregnancy tracking devices and apps are revolutionizing the women's health industry.
2. Wearable Technology - Wearable devices catered to parents-to-be are providing a new age of personalized and comprehensive tracking capabilities that empowers parents-to-be to become even more involved in fetal health monitoring.
3. Artificial Intelligence - AI-infused fertility tracking solutions are providing modern women a more advanced and accurate personalized tracker for opting for pregnancy rather than the traditional route.
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 56 Examples:
126,742 Total Clicks
Date Range:
Jan 17 — Nov 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

At-Home Echograph Cameras
At-Home Echograph Cameras
The 'Smart Baby Camera' Lets Parents Peek at Unborn Infants
Parents today are lucky enough to be living in a time when they can monitor their unborn child through the entire experience of pregnancy, which is evident with solutions like the conceptual ‘... MORE
Baby Movement-Tracking Wearables
Baby Movement-Tracking Wearables
The 'Rubi' Pregnancy Monitor Keeps Mothers Further Informed
The ‘Rubi’ pregnancy monitor is an advanced piece of technology for mothers-to-be to provide them with a new way to stay further informed of the health of their child. The device works... MORE
Fetal Heart Monitors
Fetal Heart Monitors
'Kaishi' is a Fetal Heart Rate Monitor That Helps Families Share a Heartbeat
‘Kaishi’ is an app-connected fetal heart rate monitor for expectant women, who may use the device to listen to their baby’s heartbeat using just their smartphone—as the brand... MORE
Simplified Fetal Dopplers
Simplified Fetal Dopplers
The 'Belly Bean' Can Track Health and Send the Data to a Doctor
The ‘Belly Bean’ is a new innovation in the fetal dopplers market that aims at being a minimalist approach to keeping track of a baby’s health. Designed by Klaudia Golaszcyk, the &... MORE
Smart Parenting Wristbands
Smart Parenting Wristbands
Project Nursery's Parent + Baby SmartBand Monitors Adults and Infants
The Parent + Baby SmartBand from Project Nursery is a wearable device specifically for parents who want to stay organized and encourage health for the whole family. Alongside the smart wristband,... MORE
Intuitive Pregnancy Wearables
Intuitive Pregnancy Wearables
Bloomlife Measures, Times and Tracks Contractions at Home
Bloomlife is described as a “simple, safe, and accurate” wearable that is specially designed for pregnant women. The device tracks, measures and times a woman’s contractions... MORE
play_circle_filledComfortable Pregnancy Insight Wearables
Comfortable Pregnancy Insight Wearables
The Owlet Band Helps Mothers Keep an Eye on Their Baby
The Owlet Band is the latest innovation from the brand that aims to keep mothers informed of the health of their unborn child as they progress through the various stages of their pregnancy. The... MORE
AI-Infused Fertility Trackers
AI-Infused Fertility Trackers
Mira Fertility is Using AI to Help People Get Pregnant
This year’s CES 2018 showcased numerous technological innovations aimed at bettering the lives of others, with organizations such as Mira Fertility, serving as a prime example. After... MORE

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