Category
Tech
Delegated Interfaces
Trend cluster
Category
Fetal
Tracking
Devices and apps allow pregnant women to track fetus development at home.
4.9
Trend score
Trend
What is the Fetal Tracking trend?
Fetal Tracking: People who are pregnant now have the option to monitor the health of their babies in utero. Though not a replacement for the medical check-ups pregnant women are recommended to attend, these products give people some autonomy when it comes to their personal health.
Insight
The consumer insight behind the Fetal Tracking trend
Pregnancy always comes with anxieties and concerns, particularly among those who have had issues with fertility and miscarriages. To ease some of this anxiety, and to make up for sometimes inaccessible health services, soon-to-be parents are increasingly looking for ways in which they can monitor their own health, and the health of the fetus as its developing.
Trend themes
Themes within the Fetal Tracking trend
Three behaviours holding the trend together01
At-Home Monitoring
Increased accessibility to monitoring devices and apps allow pregnant women to proactively participate in fetal health monitoring from the comfort of their own homes.
02
AI-Infused Fertility Solutions
Sophisticated and personalized fertility trackers use machine learning and AI to track hormonal patterns and predict ovulation, creating a more streamlined process for women trying to conceive.
03
Comprehensive Family Health Trackers
Wearable devices specially catered for parents-to-be offer not only pregnancy tracking capabilities, but also activity tracking for the entire family, making health tracking comprehensive and integrated.
Industry implications
What the Fetal Tracking trend means for industry
Where the trend changes the playbookFor
Healthtech
Technological innovations in pregnancy tracking devices and apps are revolutionizing the women's health industry.
For
Wearable Technology
Wearable devices catered to parents-to-be are providing a new age of personalized and comprehensive tracking capabilities that empowers parents-to-be to become even more involved in fetal health monitoring.
For
Artificial Intelligence
AI-infused fertility tracking solutions are providing modern women a more advanced and accurate personalized tracker for opting for pregnancy rather than the traditional route.
Workshop question
How could your brand make its product/services more accessible to those restricted by things like cost?
Trend signals
Trend signals for Fetal Tracking
Trend score 4.9 out of 10, from popularity 71%, activity 67%, freshness 8%.
Popularity71%
Activity67%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Fetal Tracking trend
8 featured examples from Jan 5, 2017 to Jan 10, 2019CategoryLife-Stages
At-Home Echograph Cameras
The 'Smart Baby Camera' Lets Parents Peek at Unborn Infants
The healthcare industry can leverage portable echograph cameras to offer more convenient prenatal care options.
CategoryLifestyle
Baby Movement-Tracking Wearables
The 'Rubi' Pregnancy Monitor Keeps Mothers Further Informed
The advancement of baby movement-tracking wearables presents an opportunity for wearables companies to expand into the pregnancy and parental monitoring market.
CategoryTech
Fetal Heart Monitors
'Kaishi' is a Fetal Heart Rate Monitor That Helps Families Share a Heartbeat
Opportunity to develop new, more accessible and user-friendly medical-grade devices that enable remote fetal heart rate monitoring and analysis.
CategoryLife-Stages
Simplified Fetal Dopplers
The 'Belly Bean' Can Track Health and Send the Data to a Doctor
Disruptive innovation opportunity: Develop new healthcare devices with minimalist design and wireless connectivity to enhance patient monitoring and communication with healthcare…
CategoryTech
Smart Parenting Wristbands
Project Nursery's Parent + Baby SmartBand Monitors Adults and Infants
The SmartBand represents a disruptive innovation opportunity within the parenting technology industry, offering a comprehensive wearable device for parents.
CategoryLifestyle
Intuitive Pregnancy Wearables
Bloomlife Measures, Times and Tracks Contractions at Home
The wearable technology industry can innovate by developing intelligent wearables specifically designed for pregnancy monitoring.
CategoryLifestyle
Comfortable Pregnancy Insight Wearables
The Owlet Band Helps Mothers Keep an Eye on Their Baby
The healthcare market which caters to prenatal and postnatal care.
CategoryTech
AI-Infused Fertility Trackers
Mira Fertility is Using AI to Help People Get Pregnant
Healthtech companies can leverage digital health innovations for fertility tracking to improve their product offerings.
