Category
Tech
Delegated Interfaces
Trend cluster
Category
Experiential Voice
Assist
Tech brands create experiential spaces led by their voice-control tech.
4.4
Trend score
Trend
What is the Experiential Voice Assist trend?
Experiential Voice Assist: Led predominantly by Google, voice-controlled assistants are being used to lead people through various interactive, branded experiences. These pop-up spaces allow consumers to test the brand's product in a way that evokes their sense of play.
Insight
The consumer insight behind the Experiential Voice Assist trend
The convenience of shopping online paired with the review and research tools made available by the internet has led consumers to see in-person shopping in a new light. Despite not having the same level of convenience of eCommerce, many consumers are still willing to discover products in-person so long as it provides some kind of memorable or useful experience.
Trend themes
Themes within the Experiential Voice Assist trend
1 behaviours holding the trend together01
Experiential Voice Assist
Brands are creating interactive experiential pop-up spaces led by their voice-control tech to evoke a sense of play for consumers.
Industry implications
What the Experiential Voice Assist trend means for industry
Where the trend changes the playbookFor
Retail
Interactive voice-activated pop-up stores are an opportunity for retail brands to provide unique product experiences and create a sense of play.
For
Entertainment
High-tech interactive experiences, such as voice-activated mini golf courses and haunted houses, are an opportunity to offer visitors memorable and uniquely engaging entertainment.
For
Smart Home Technology
The ability for consumers to experience smart home technology in an experiential way, such as through Google's connected homes and haunted houses, is an opportunity for technological innovation and adoption.
Workshop question
Conceptualize a voice assistant-led pop-up space that your brand could use to market its product/service.
Trend signals
Trend signals for Experiential Voice Assist
Trend score 4.4 out of 10, from popularity 67%, activity 59%, freshness 8%.
Popularity67%
Activity59%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Experiential Voice Assist trend
4 featured examples from Mar 20 to Dec 6, 2018CategoryTech
Voice-Activated Interactive Pop-Ups
The Google Hardware Store Features a Treehouse and Photobooth
Opportunity for retail companies to create interactive experiences that engage customers and enhance their shopping experience through voice-activated prompts.
CategoryMarketing
High-Tech Haunted Houses
Google Launched a Haunted House Experience with Its Voice Assistant
Potential for theme parks to integrate voice-activated technology and create interactive haunted attractions as a unique selling point.
CategoryMarketing
Voice-Controlled Fun Homes
Google's Connected Home at SXSW Entertained Visitors
Companies in the smart home industry can create interactive demonstrations to increase consumer demand for their products.
CategoryTech
Connected Mini Golf Courses
Google's Mini Golf Pop-Up Demonstrated Its Connected Systems
Incorporating voice-activated features into gaming consoles and platforms.
