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Experiential Voice Assist

Tech brands create experiential spaces led by their voice-control tech

Trend - Led predominantly by Google, voice-controlled assistants are being used to lead people through various interactive, branded experiences. These pop-up spaces allow consumers to test the brand's product in a way that evokes their sense of play.

Insight - The convenience of shopping online paired with the review and research tools made available by the internet has led consumers to see in-person shopping in a new light. Despite not having the same level of convenience of eCommerce, many consumers are still willing to discover products in-person so long as it provides some kind of memorable or useful experience.
Workshop Question - Conceptualize a voice assistant-led pop-up space that your brand could use to market its product/service.
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
42,168 Total Clicks
Date Range:
Mar 18 — Dec 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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