Tech brands create experiential spaces led by their voice-control tech
Trend - Led predominantly by Google, voice-controlled assistants are being used to lead people through various interactive, branded experiences. These pop-up spaces allow consumers to test the brand's product in a way that evokes their sense of play.
Insight - The convenience of shopping online paired with the review and research tools made available by the internet has led consumers to see in-person shopping in a new light. Despite not having the same level of convenience of eCommerce, many consumers are still willing to discover products in-person so long as it provides some kind of memorable or useful experience.
Insight - The convenience of shopping online paired with the review and research tools made available by the internet has led consumers to see in-person shopping in a new light. Despite not having the same level of convenience of eCommerce, many consumers are still willing to discover products in-person so long as it provides some kind of memorable or useful experience.
Workshop Question - Conceptualize a voice assistant-led pop-up space that your brand could use to market its product/service.
Trend Themes
1. Experiential Voice Assist - Brands are creating interactive experiential pop-up spaces led by their voice-control tech to evoke a sense of play for consumers.
Industry Implications
1. Retail - Interactive voice-activated pop-up stores are an opportunity for retail brands to provide unique product experiences and create a sense of play.
2. Entertainment - High-tech interactive experiences, such as voice-activated mini golf courses and haunted houses, are an opportunity to offer visitors memorable and uniquely engaging entertainment.
3. Smart Home Technology - The ability for consumers to experience smart home technology in an experiential way, such as through Google's connected homes and haunted houses, is an opportunity for technological innovation and adoption.
