The Google Hardware Store Features a Treehouse and Photobooth
References: store.google & blockclubchicago.org
The Google Hardware pop-up store is a two-level interactive retail space located in Bucktown, Chicago. It boasts contemporary design elements with light gray hues adorning the walls and floors, complete with plants and open spaces for natural light. The overarching theme surrounds the concept of a hardware store -- it is translated through the chairs shaped like toolboxes, wooden displays, and the tool belt aprons worn by the 'Google Guides.' The space showcases new products including the 'Pixel3,' 'Pixel 3XL,' 'Slate,' 'Google mini,' and 'Google Home Hub.'
Some of the interactive retail experiences of the Google Hardware pop-up include the kitchen and treehouse on the second floor -- both set-ups come to life through voice-activated prompts. The kitchen opens up a drawer of snacks when visitors say "Google, it's snack time." The treehouse has a screen that displays visitors walking in as the door opens, before initiating voice-controlled functions such as light displays, surveillance, and window shades. Additional components of the space include an interactive photo booth and gift wrapping station.
Image Credit: Block Club Chicago
Some of the interactive retail experiences of the Google Hardware pop-up include the kitchen and treehouse on the second floor -- both set-ups come to life through voice-activated prompts. The kitchen opens up a drawer of snacks when visitors say "Google, it's snack time." The treehouse has a screen that displays visitors walking in as the door opens, before initiating voice-controlled functions such as light displays, surveillance, and window shades. Additional components of the space include an interactive photo booth and gift wrapping station.
Image Credit: Block Club Chicago
Trend Themes
1. Voice-activated Interactive Experiences - Opportunity for businesses to create retail experiences that engage customers through voice-activated prompts.
2. Contemporary Design Elements - Potential for businesses to incorporate modern design elements, such as light gray hues, open spaces, and natural light, into their retail spaces.
3. Integration of Technology in Retail - Potential for businesses to enhance the customer experience by integrating technology, such as voice-controlled functions, into their retail spaces.
Industry Implications
1. Retail - Opportunity for retail companies to create interactive experiences that engage customers and enhance their shopping experience through voice-activated prompts.
2. Interior Design - Potential for interior design companies to incorporate contemporary design elements, such as light gray hues and open spaces, into retail spaces.
3. Technology - Opportunity for technology companies to develop and integrate voice-controlled functions into retail experiences, enhancing the overall customer experience.
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