The Google Hardware pop-up store is a two-level interactive retail space located in Bucktown, Chicago. It boasts contemporary design elements with light gray hues adorning the walls and floors, complete with plants and open spaces for natural light. The overarching theme surrounds the concept of a hardware store -- it is translated through the chairs shaped like toolboxes, wooden displays, and the tool belt aprons worn by the 'Google Guides.' The space showcases new products including the 'Pixel3,' 'Pixel 3XL,' 'Slate,' 'Google mini,' and 'Google Home Hub.'
Some of the interactive retail experiences of the Google Hardware pop-up include the kitchen and treehouse on the second floor -- both set-ups come to life through voice-activated prompts. The kitchen opens up a drawer of snacks when visitors say "Google, it's snack time." The treehouse has a screen that displays visitors walking in as the door opens, before initiating voice-controlled functions such as light displays, surveillance, and window shades. Additional components of the space include an interactive photo booth and gift wrapping station.
Image Credit: Block Club Chicago
Voice-Activated Interactive Pop-Ups
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Minimalist Shopping Sites
Internet-Inspired Apparel Shops
Voice Assistant Retail Engagement
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