Category
Tech
Delegated Interfaces
Trend cluster
Category
Hyper-Simplified
Transfer
The process of transferring money shifts to become radically simplified.
2.1
Trend score
Trend
What is the Hyper-Simplified Transfer trend?
Hyper-Simplified Transfer: Aligning with the culture of convenience consumers are so deeply immersed in today, financial institutions are creating and supporting features that create unprecedented levels of ease, providing cross-app functionality and even voice control support to carry out such transactions.
Insight
The consumer insight behind the Hyper-Simplified Transfer trend
The traditional perception that the transfer of finances is a laborious task has rapidly been reimagined for today's consumer. The shift towards simplicity speaks to the ways in which the consumer desire for ease is increasing exponentially across all service-based industries.
Trend themes
Themes within the Hyper-Simplified Transfer trend
4 behaviours holding the trend together01
Hyper-Simplified Money Transfer
Financial institutions are creating and supporting features that create unprecedented levels of ease, providing cross-app functionality and even voice control support to carry out such transactions.
02
Artificial Intelligence Chat Assistants
Chatbots powered by AI analyze messages and offer suggestions such as payment transfer or polls to users.
03
Auditory Money Transfer Apps
These apps use ultrasonic sounds to identify phones and prevent mistakes or unsavory transfers.
04
Mobile Peer-to-Peer Payments
Seamless social banking platforms, like Paykey, sync with one's financial accounts, offering a streamlined means of personal payment through the keyboard.
Industry implications
What the Hyper-Simplified Transfer trend means for industry
Where the trend changes the playbookFor
Banking and Finance Industry
The industry has to reimagine traditional perception and create an easy and convenient transfer process to align with the culture of convenience.
For
Artificial Intelligence and Chatbots Industry
Users demand chats that are more useful, seamless, and delightful, and artificial intelligence-powered chatbots can help in offering instant suggestions.
For
Mobile App Development Industry
Mobile apps that meet the demands of users and are simple to use while providing seamless transactions are going to lead the industry.
Workshop question
What step of your brand experience do consumers hate the most? How could you minimize or eliminate it?
Trend signals
Trend signals for Hyper-Simplified Transfer
Trend score 2.1 out of 10, from popularity 33%, activity 24%, freshness 8%.
Popularity33%
Activity24%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Hyper-Simplified Transfer trend
4 featured examples from Apr 7 to Oct 26, 2017CategoryTech
Instantaneous Mobile Payments
The 'PayNow' Service Lets Singaporeans Transfer Money Through Phones
The PayNow service is set to revolutionize the banking industry by introducing a new level of banking connectivity.
CategoryTech
Mobile Peer-to-Peer Payments
Paykey Lets You Transfer Money Through Your Phone's Keyboard
Paykey's keyboard extension disrupts traditional banking by offering a seamless social banking platform for peer-to-peer payments.
CategoryTech
A.I. Chat App Assistants
Facebook Messenger M Helps Make Plans, Payments and More
Messaging app providers can incorporate AI features to differentiate and enhance their platforms.
CategoryTech
Auditory Money Transfer Apps
The 'Tez' App Uses Audio Recognition to Pair Senders & Receivers
Opportunity for mobile payment providers to integrate audio recognition technology for secure and hassle-free money transfers.
