Hyper-Simplified Transfer

The process of transferring money shifts to become radically simplified

Implications - Aligning with the culture of convenience consumers are so deeply immersed in today, financial institutions are creating and supporting features that create unprecedented levels of ease related to the transfer of money. Providing cross-app functionality and even voice control support to carry out such transactions, this shift toward simplicity speaks to the way in which the consumer desire for ease is increasing exponentially.

Workshop Question - What step of your brand experience do consumers hate the most? How could you minimize or eliminate it?
SCORE 4.2
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16,897 Total Clicks
Apr 17 - Nov 18
This Year and Untested
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Featured Examples
Instantaneous Mobile Payments - The 'PayNow' Service Lets Singaporeans Transfer Money Through Phones
SCORE 4
Average 407 Clicks Pub: Jun 30, 17
Instantaneous Mobile Payments
The 'PayNow' Service Lets Singaporeans Transfer Money Through Phones
Singapore’s Association of Banks has released a new feature that makes it easier than ever for bank customers to transfer funds between different banks, using little more than the cellphone... [More]
Mobile Peer-to-Peer Payments - Paykey Lets You Transfer Money Through Your Phone's Keyboard
SCORE 4.3
Average 444 Clicks Pub: Oct 26, 17
Mobile Peer-to-Peer Payments
Paykey Lets You Transfer Money Through Your Phone's Keyboard
Mobile banking is an increasingly popular financial tool among the millennial demographic, which is why Paykey, a Tel Aviv-based startup is implementing a banking-friendly keyboard extension, which... [More]
A.I. Chat App Assistants - Facebook Messenger M Helps Make Plans, Payments and More
SCORE 1.8
Untested 261 Clicks Pub: Apr 7, 17
A.I. Chat App Assistants
Facebook Messenger M Helps Make Plans, Payments and More
Facebook Messenger M is a new artificial intelligence feature designed to make the messaging app “more useful, seamless and delightful.” At least that’s how Facebook puts it anyway.... [More]
Auditory Money Transfer Apps - The 'Tez' App Uses Audio Recognition to Pair Senders & Receivers
SCORE 1.6
Untested 207 Clicks Pub: Sep 20, 17
Auditory Money Transfer Apps
The 'Tez' App Uses Audio Recognition to Pair Senders & Receivers
Google has introduced an innovative new smartphone money transfer app, dubbed ‘Tez’, that is designed to make it easier than ever for Indian smartphone users to transfer money, by using... [More]
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