Brands are offering coffee creamers that are based in butter
Trend - With more consumers now adding butter to their coffees, whether for its flavor or for various dietary preferences/restrictions, brands are releasing butter-based creamers to cater to these individuals.
Insight - The increased curiosity around "bulletproof coffee" arose from not just its health promises, but its supposed ability to increase energy in a healthy manner. This prioritization of energy and efficiency is in part due to the glamorization of busyness observed on social media. Online, consumers share highlights of their lives, including their achievements. This creates added pressure for consumers to consistently remain productive and goal-oriented.
Insight - The increased curiosity around "bulletproof coffee" arose from not just its health promises, but its supposed ability to increase energy in a healthy manner. This prioritization of energy and efficiency is in part due to the glamorization of busyness observed on social media. Online, consumers share highlights of their lives, including their achievements. This creates added pressure for consumers to consistently remain productive and goal-oriented.
Workshop Question - Consider a small but significant consumer behavior within your brand's area of expertise. How could you cater to that behavior?
Trend Themes
1. Increased Use of Butter-based Coffee Creamers - As more consumers add butter to their coffee, brands are catering to this trend by offering butter-based creamers, creating a new product category within the coffee industry.
2. Rising Interest in the Ketogenic Diet - The development of butter-based coffee creamers is likely due in part to the growing popularity of the ketogenic diet, which prioritizes low-carb, high-fat foods and encourages the use of butter in coffee as a means of achieving weight loss goals.
3. Demand for Natural, Nourishing Ingredients - Health-conscious consumers are driving the trend towards butter-based coffee creamers made with natural, organic ingredients that are low in sugar and contain added nutrients like MCT oil and collagen.
Industry Implications
1. Food and Beverage - The development of butter-based coffee creamers and the rise of the ketogenic diet have created new opportunities for innovation within the food and beverage industry.
2. Health and Wellness - The trend towards natural, nourishing ingredients and the growing interest in the ketogenic diet indicate a market opportunity for businesses in the health and wellness industry to develop products that address these growing consumer preferences.
3. Packaging and Design - As new butter-based creamers enter the market, there is room for innovation in the packaging and design of these products to appeal to health-conscious consumers who prioritize sustainability and eco-friendliness.
