Category
Lifestyle
Assisted Choices
Trend cluster
Category
Keto
Creamer
Brands are offering coffee creamers that are based in butter.
3.3
Trend score
Trend
What is the Keto Creamer trend?
Keto Creamer: With more consumers now adding butter to their coffees, whether for its flavor or for various dietary preferences/restrictions, brands are releasing butter-based creamers to cater to these individuals.
Insight
The consumer insight behind the Keto Creamer trend
The increased curiosity around "bulletproof coffee" arose from not just its health promises, but its supposed ability to increase energy in a healthy manner. This prioritization of energy and efficiency is in part due to the glamorization of busyness observed on social media. Online, consumers share highlights of their lives, including their achievements. This creates added pressure for consumers to consistently remain productive and goal-oriented.
Trend themes
Themes within the Keto Creamer trend
Three behaviours holding the trend together01
Increased use of butter-based coffee creamers
As more consumers add butter to their coffee, brands are catering to this trend by offering butter-based creamers, creating a new product category within the coffee industry.
02
Rising interest in the ketogenic diet
The development of butter-based coffee creamers is likely due in part to the growing popularity of the ketogenic diet, which prioritizes low-carb, high-fat foods and encourages the use of butter in coffee as a means of achieving weight loss goals.
03
Demand for natural, nourishing ingredients
Health-conscious consumers are driving the trend towards butter-based coffee creamers made with natural, organic ingredients that are low in sugar and contain added nutrients like MCT oil and collagen.
Industry implications
What the Keto Creamer trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The development of butter-based coffee creamers and the rise of the ketogenic diet have created new opportunities for innovation within the food and beverage industry.
For
Health and Wellness
The trend towards natural, nourishing ingredients and the growing interest in the ketogenic diet indicate a market opportunity for businesses in the health and wellness industry to develop products that address these growing consumer preferences.
For
Packaging and Design
As new butter-based creamers enter the market, there is room for innovation in the packaging and design of these products to appeal to health-conscious consumers who prioritize sustainability and eco-friendliness.
Workshop question
Consider a small but significant consumer behavior within your brand's area of expertise. How could you cater to that behavior?
Trend signals
Trend signals for Keto Creamer
Trend score 3.3 out of 10, from popularity 54%, activity 36%, freshness 8%.
Popularity54%
Activity36%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Keto Creamer trend
4 featured examples from Jan 20, 2017 to Jul 19, 2018CategoryLifestyle
Ketogenic Coffee Creamers
Pruvit's KETO//Kreme Plus 2.0 is Derived From Natural Coconut Fat
Disruptive innovation opportunity: Introduce new products and services that cater to the growing health and wellness market.
CategoryLifestyle
Butter-Based Creamer Alternatives
This Paleo Butter Coffee Creamer Boasts Organic Ghee Ingredients
Companies in the food and beverage industry have the opportunity to develop innovative low lactose and functional products that incorporate grassfed organic cultured ghee and MCT…
CategoryLifestyle
Butter-Infused Coffee Creamers
The Picnik Coffee Creamer Works Well in Hot or Cold Coffees
Disruptive innovation opportunity: Developing new coffee creamers and additives that enhance the flavor and nutritional value of coffee.
CategoryLifestyle
Ketogenic Coffee Creamers
The Know Brainer Liquid Creamers are Made with Clarified Butter
Food and beverage companies can capitalize on the growing demand for alternative diet products, such as ketogenic creamers.
