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Keto Creamer

Brands are offering coffee creamers that are based in butter

Trend - With more consumers now adding butter to their coffees, whether for its flavor or for various dietary preferences/restrictions, brands are releasing butter-based creamers to cater to these individuals.

Insight - The increased curiosity around "bulletproof coffee" arose from not just its health promises, but its supposed ability to increase energy in a healthy manner. This prioritization of energy and efficiency is in part due to the glamorization of busyness observed on social media. Online, consumers share highlights of their lives, including their achievements. This creates added pressure for consumers to consistently remain productive and goal-oriented.
Workshop Question - Consider a small but significant consumer behavior within your brand's area of expertise. How could you cater to that behavior?
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
44,794 Total Clicks
Date Range:
Jan 17 — Nov 18
Trending:
Mild
Consumer Insight Topics:

Featured Examples

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