Category
Lifestyle
Assisted Choices
Trend cluster
Category
Curated
Grocer
Grocers debut more curated versions of their stores to redefine their brand.
5.6
Trend score
Trend
What is the Curated Grocer trend?
Curated Grocer: Allowing shoppers to have a more streamlined and occasionally up-leveled experience, grocers are turning to smaller format stores to allow them to experiment with a new focus on specific products or consumers. This more focused approach allows companies in this space to experiment with their brand experience as well.
Insight
The consumer insight behind the Curated Grocer trend
When it comes to making purchasing decisions, contemporary consumers are increasingly embracing individualism and personal preferences—which are strengthened by things like social media and diversity in choice. With the abundance of offerings in the market, individuals often find it difficult to find products that interest them. As a result, many prioritize unique experiences that emphasize convenience by placing emphasis on hyper-curated environments that are impactful.
Trend themes
Themes within the Curated Grocer trend
Three behaviours holding the trend together01
Curated Grocer
Grocers are turning to smaller format, curated stores to experiment with new product focuses and brand experiences.
02
Street-Style Grocery Stores
Designs inspired by urban themes and street culture are redefining grocery stores with artful, youthful touches.
03
Meal-Centric Grocery Markets
Small-format grocery markets with meal-centric organization are promoting healthy eating habits and community-building through at-home cooking.
Industry implications
What the Curated Grocer trend means for industry
Where the trend changes the playbookFor
Retail Industry
Retail companies are experimenting with new store formats and designs to better cater to individualism and personal preferences of contemporary consumers.
For
Food and Beverage Industry
Grocery stores are utilizing curated product offerings and emphasizing healthy, sustainable food choices in response to consumer demand for convenient, personalized shopping experiences.
For
Sustainability Industry
Grocery stores are reducing packaging waste and supporting local and sustainable suppliers, while also promoting healthy eating habits and at-home cooking to reduce food waste and build community.
Workshop question
Pick one specific demographic you already market to. What would it look like if you were to focus specifically on exactly what that consumer wants from your brand?
Trend signals
Trend signals for Curated Grocer
Trend score 5.6 out of 10, from popularity 81%, activity 80%, freshness 8%.
Popularity81%
Activity80%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Curated Grocer trend
4 featured examples from Dec 8, 2017 to Sep 12, 2018CategoryLifestyle
Localized Convenience Stores
EAT17 in London is Redefining the Familiar Convenience Store Format
The retail industry can benefit from incorporating localized convenience stores and refill stations to appeal to environmentally conscious shoppers.
CategoryLifestyle
Curated Grocery Stores
Japan's Yaoyasuika Vegetable Store Shares Carefully Selected Produce
Disruptive innovation opportunity: Transforming the traditional grocery retail industry by offering carefully curated selections of high-quality produce and products.
CategoryArt & Design
Street-Style Grocery Stores
Toronto's 'Organic Garage' Flagship Has a Youthful, Urban Design
Disruptive innovation opportunities in designing flagship stores with street-inspired aesthetics that resonate with health-conscious consumers.
CategoryLifestyle
Meal-Centric Grocery Markets
The 'Basics Market' Grocery Store Concept Encourages At-Home Cooking
The grocery industry can adapt to the trend of meal-centric grocery stores by offering a curated product selection and emphasizing sustainable and local suppliers, as well as inco…
