Grocers debut more curated versions of their stores to redefine their brand
Trend - Allowing shoppers to have a more streamlined and occasionally up-leveled experience, grocers are turning to smaller format stores to allow them to experiment with a new focus on specific products or consumers. This more focused approach allows companies in this space to experiment with their brand experience as well.
Insight - When it comes to making purchasing decisions, contemporary consumers are increasingly embracing individualism and personal preferences—which are strengthened by things like social media and diversity in choice. With the abundance of offerings in the market, individuals often find it difficult to find products that interest them. As a result, many prioritize unique experiences that emphasize convenience by placing emphasis on hyper-curated environments that are impactful.
Insight - When it comes to making purchasing decisions, contemporary consumers are increasingly embracing individualism and personal preferences—which are strengthened by things like social media and diversity in choice. With the abundance of offerings in the market, individuals often find it difficult to find products that interest them. As a result, many prioritize unique experiences that emphasize convenience by placing emphasis on hyper-curated environments that are impactful.
Workshop Question - Pick one specific demographic you already market to. What would it look like if you were to focus specifically on exactly what that consumer wants from your brand?
Trend Themes
1. Curated Grocer - Grocers are turning to smaller format, curated stores to experiment with new product focuses and brand experiences.
2. Street-style Grocery Stores - Designs inspired by urban themes and street culture are redefining grocery stores with artful, youthful touches.
3. Meal-centric Grocery Markets - Small-format grocery markets with meal-centric organization are promoting healthy eating habits and community-building through at-home cooking.
Industry Implications
1. Retail Industry - Retail companies are experimenting with new store formats and designs to better cater to individualism and personal preferences of contemporary consumers.
2. Food and Beverage Industry - Grocery stores are utilizing curated product offerings and emphasizing healthy, sustainable food choices in response to consumer demand for convenient, personalized shopping experiences.
3. Sustainability Industry - Grocery stores are reducing packaging waste and supporting local and sustainable suppliers, while also promoting healthy eating habits and at-home cooking to reduce food waste and build community.
