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Curated Grocer

Grocers debut more curated versions of their stores to redefine their brand

Trend - Allowing shoppers to have a more streamlined and occasionally up-leveled experience, grocers are turning to smaller format stores to allow them to experiment with a new focus on specific products or consumers. This more focused approach allows companies in this space to experiment with their brand experience as well.

Insight - When it comes to making purchasing decisions, contemporary consumers are increasingly embracing individualism and personal preferences—which are strengthened by things like social media and diversity in choice. With the abundance of offerings in the market, individuals often find it difficult to find products that interest them. As a result, many prioritize unique experiences that emphasize convenience by placing emphasis on hyper-curated environments that are impactful.
Workshop Question - Pick one specific demographic you already market to. What would it look like if you were to focus specifically on exactly what that consumer wants from your brand?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
86,327 Total Clicks
Date Range:
Dec 17 — Nov 18
Trending:
Hot
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