Grocers debut more curated versions of their stores to redefine their brand
Implications - Allowing shoppers to have a more streamlined and occasionally up-leveled experience, grocers are turning to smaller format stores to allow them to experiment with a new focus on specific products or consumers. This more focused approach not only provides a more convenient experience for the shopper, but more importantly allows companies in this space to experiment with their brand experience as well.
Workshop Question — Pick one specific demographic you already market to. What would it look like if you were to focus specifically on exactly what that consumer wants from your brand?