Brands tap into eco-friendly products to appeal to ethical holiday shoppers
Trend - To combat consumer grievances with the waste that holiday gifting can generate, brands are increasingly offering giftable items and holiday-themed products that are sustainable or cruelty-free.
Insight - Though the holiday season is steeped in tradition, consumers' calls for modernizing it are now greater. People are increasingly aware of environmental issues and global waste, and are now looking to combat these problems in their day-to-day. That includes changing their personal consumption habits, even during the holiday season when people are buying more.
Insight - Though the holiday season is steeped in tradition, consumers' calls for modernizing it are now greater. People are increasingly aware of environmental issues and global waste, and are now looking to combat these problems in their day-to-day. That includes changing their personal consumption habits, even during the holiday season when people are buying more.
Workshop Question - How can you shift your approach to the holiday season to align more fittingly with eco and ethical concerns of the modern consumers?
Trend Themes
1. Eco-friendly Gifting - Brands are offering giftable items and holiday-themed products that are sustainable or cruelty-free to combat consumer grievances with the waste that holiday gifting can generate.
2. Socially Conscious Personal Care - Consumer awareness of environmental issues and global waste has lead brands to offer kinder cosmetic alternatives such as vegan faux fur, scrappys, recyclable toilet paper, and eco-friendly takeout cups.
3. Sustainable Holiday Decor - Consumers seek eco-friendly products when decorating their homes, and brands are answering this demand through the creation of sustainable and unique decor pieces made from upcycled materials.
Industry Implications
1. Retail - Retailers can implement sustainable initiatives and products to cater to consumers calling for more sustainable options.
2. Personal Care - Personal care brands can adopt eco-friendly practices and create socially conscious products to cater to consumers looking for more sustainable and cruelty-free cosmetics.
3. Home Decor - Home decor brands can create sustainable and unique products to satisfy the demand for eco-friendly home furnishings.
