Brands tap into eco-friendly products to appeal to ethical holiday shoppers
Implications - To combat consumer grievances with material aspects of the holiday season, brands are being blunt about their ethical products, giftable items, and other services. Brands make it a top priority to supply consumers with festive products that align with their every day consumption habits and standards by taking an ethical and eco-conscious approach. This shift showcases how brands can build consumer trust by taking a more conscious approach to the holiday season, and then carry this initiative throughout the year.
Workshop Question — How can you shift your approach to the holiday season to align more fittingly with eco and ethical concerns of the modern consumers?