Category
Lifestyle
Assisted Choices
Trend cluster
Category
Ethical
Holiday
Brands tap into eco-friendly products to appeal to ethical holiday shoppers.
4.2
Trend score
Trend
What is the Ethical Holiday trend?
Ethical Holiday: To combat consumer grievances with the waste that holiday gifting can generate, brands are increasingly offering giftable items and holiday-themed products that are sustainable or cruelty-free.
Insight
The consumer insight behind the Ethical Holiday trend
Though the holiday season is steeped in tradition, consumers' calls for modernizing it are now greater. People are increasingly aware of environmental issues and global waste, and are now looking to combat these problems in their day-to-day. That includes changing their personal consumption habits, even during the holiday season when people are buying more.
Trend themes
Themes within the Ethical Holiday trend
Three behaviours holding the trend together01
Eco-Friendly Gifting
Brands are offering giftable items and holiday-themed products that are sustainable or cruelty-free to combat consumer grievances with the waste that holiday gifting can generate.
02
Socially Conscious Personal Care
Consumer awareness of environmental issues and global waste has lead brands to offer kinder cosmetic alternatives such as vegan faux fur, scrappys, recyclable toilet paper, and eco-friendly takeout cups.
03
Sustainable Holiday Decor
Consumers seek eco-friendly products when decorating their homes, and brands are answering this demand through the creation of sustainable and unique decor pieces made from upcycled materials.
Industry implications
What the Ethical Holiday trend means for industry
Where the trend changes the playbookFor
Retail
Retailers can implement sustainable initiatives and products to cater to consumers calling for more sustainable options.
For
Personal Care
Personal care brands can adopt eco-friendly practices and create socially conscious products to cater to consumers looking for more sustainable and cruelty-free cosmetics.
For
Home Decor
Home decor brands can create sustainable and unique products to satisfy the demand for eco-friendly home furnishings.
Workshop question
How can you shift your approach to the holiday season to align more fittingly with eco and ethical concerns of the modern consumers?
Trend signals
Trend signals for Ethical Holiday
Trend score 4.2 out of 10, from popularity 61%, activity 58%, freshness 9%.
Popularity61%
Activity58%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Ethical Holiday trend
7 featured examples from Dec 4, 2017 to Dec 12, 2019CategoryEco
Festive Socially Conscious Toilet Paper
Who Gives a Crap Launched a Happy Edition With Ruby Taylor
Disruptive innovation opportunity: Develop a range of sustainable everyday products, such as bathroom supplies and household essentials, that prioritize environmental responsibili…
CategoryEco
Ethical Beauty Baubles
Bloomtown's Festive Baubles are Filled with Eco Beauty Goods
Innovating within the beauty industry by rethinking packaging and creating eco-friendly beauty gift sets.
CategoryMarketing
Responsible Retail Holiday Gifts
thredUP Launched Thrift Cards as an Eco-friendly Gift Option
The retail industry can explore innovative ways to promote sustainable gifting options like 'Thrift Cards' to meet the growing demand for eco-friendly gift options.
CategorySpecial
Upcycled Christmas Stockings
Urban Renewal One-Of-A-Kind Kantha Stocking is Eco-Friendly
The sustainable home decor industry has major opportunities to innovate with repurposed materials, unique designs, and upcycling techniques, as seen with Urban Renewal's eco-frien…
CategoryEco
Festive Eco Takeaway Cups
One of the Starbucks Holiday Cups is a Limited-Edition Reusable Red Cup
The introduction of the limited-edition red reusable cup by Starbucks creates a disruptive innovation opportunity in the food and beverage packaging industry.
CategoryMarketing
Sustainable Dog Toy Activations
Jax & Bones Opens Holiday Pop-Up in Southern California
Disruptive innovation opportunity: Introduce eco-friendly and sustainable options within the pet product industry.
CategoryEco
Pop-Up Faux Fur Shops
'House of Fluff' Created a Cruelty-Free Fur Store in NYC
Integrating pop-up stores that focus on cruelty-free and sustainable fashion, attracting conscious consumers in search of ethical alternatives.
