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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,194 more

Ethical Holiday

Brands tap into eco-friendly products to appeal to ethical holiday shoppers

Implications - To combat consumer grievances with material aspects of the holiday season, brands are being blunt about their ethical products, giftable items, and other services. Brands make it a top priority to supply consumers with festive products that align with their every day consumption habits and standards by taking an ethical and eco-conscious approach. This shift showcases how brands can build consumer trust by taking a more conscious approach to the holiday season, and then carry this initiative throughout the year.
Workshop Question — How can you shift your approach to the holiday season to align more fittingly with eco and ethical concerns of the modern consumers?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
62,366 Total Clicks
Date Range:
Dec 17 — Nov 18
Trending:
This Year and Warm
Consumer Insight Topics:

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