Since 1997, Starbucks holiday cups have been released for the Christmas season, with each new season introducing a fresh new take on the iconic red takeaway cup design. For the 2018 holiday season, Starbucks is introducing a collection of holiday cups that includes styles like Stripes, Flora with mint-green leaves and festive holly berries, Espresso Houndstooth and Stargyle. Alongside these cups, Starbucks is also introducing a limited-edition red reusable cup, which is being shared with customers who order a Starbucks holiday beverage while supplies last.
Over the past year, major fast food brands, coffee chains and quick-service restaurants have committed to reducing waste by implementing new initiatives, inventive new packaging designs and other solutions. Starbucks has pledged to eliminate plastic straws from its stores worldwide by 2020 and this new limited-edition red reusable cup also has the potential to help consumers reduce waste this holiday season and beyond.
Key Themes Behind This Trend
- Reusable Packaging
- The introduction of a limited-edition red reusable cup by Starbucks highlights the potential for reusable packaging in the beverage industry.
- Sustainable Initiatives
- Major fast food brands, coffee chains, and quick-service restaurants are implementing inventive packaging designs and initiatives to reduce waste.
- Eliminating Single-use Plastics
- Starbucks' commitment to eliminate plastic straws worldwide by 2020 demonstrates the disruptive potential of eliminating single-use plastics in the food and beverage industry.
Where This Applies
- Food and Beverage Packaging
- The introduction of the limited-edition red reusable cup by Starbucks creates a disruptive innovation opportunity in the food and beverage packaging industry.
- Fast Food Chains
- Fast food chains can explore sustainable initiatives and inventive packaging designs to reduce waste and enhance their brand image.
- Coffee Chains
- Coffee chains can follow Starbucks' lead and implement strategies to eliminate single-use plastics, thereby addressing growing consumer concerns about environmental sustainability.
