Since 1997, Starbucks holiday cups have been released for the Christmas season, with each new season introducing a fresh new take on the iconic red takeaway cup design. For the 2018 holiday season, Starbucks is introducing a collection of holiday cups that includes styles like Stripes, Flora with mint-green leaves and festive holly berries, Espresso Houndstooth and Stargyle. Alongside these cups, Starbucks is also introducing a limited-edition red reusable cup, which is being shared with customers who order a Starbucks holiday beverage while supplies last.
Over the past year, major fast food brands, coffee chains and quick-service restaurants have committed to reducing waste by implementing new initiatives, inventive new packaging designs and other solutions. Starbucks has pledged to eliminate plastic straws from its stores worldwide by 2020 and this new limited-edition red reusable cup also has the potential to help consumers reduce waste this holiday season and beyond.