Bamboo-crafted toilet paper label Who Gives a Crap draws in the talents of London-based artist Ruby Taylor to illustrate a festive collection entitled the 'Happy Edition.' The products by Who Gives a Crap are made with an environmentally friendly focus -- with tissues, paper towels, and toilet paper made from either bamboo or recycled materials such as old books and magazines. The ethos is to normalize the use of these materials in creating toilet paper. In addition to this approach, the label also creates beautifully designed prints to function as decor as well.
To prepare for the holidays, the Happy Edition chose Ruby Taylor due to her vibrant artwork that evokes joyous festive feelings. Notably, half of the sales will go towards building toilets in developing countries and the label has already donated over $1 million to charitable organizations globally. The cardboard box that holds the toilet paper can also be constructed into a fun cardboard Christmas tree as another festive nod to the holidays.