The WEPA Feel Good toilet paper has been launched by the brand in the UK to provide consumers with a more eco-friendly option to pick up.
The bathroom tissue comes in packs of nine rolls, which are all made with 100% recycled materials including the paper packaging that the product comes in. The product will be supported by a range of marketing initiatives to showcase how it's made and encourage consumers to make the shift.
Sales Director at WEPA UK Carl Mitchell spoke on the new WEPA Feel Good toilet paper saying, "Today’s consumer is savvier than ever when it comes to making sustainable purchasing decisions and toilet roll is no exception. Our extensive consumer research tells us that the first image that comes to mind for recycled toilet paper is a dull product, that simply doesn’t live up to expectations when compared to traditional rolls. We identified a gap in the market for a high quality, eco-friendly toilet paper that’s kind to your wallet and the environment, while delivering that all important strength and softness that shoppers are seeking. Feel Good is perfectly placed to meet these needs, enabling retailers to drive sales from the category, while giving consumers the option to shop more sustainably at a reasonable price.”