For the holidays, ethical beauty brand Bloomtown bundled some of its best eco-friendly and cruelty-free products into decorative beauty baubles that can be added to one's tree.
In line with the brand's ethos, the baubles themselves are handcrafted and reusable, and are available in styles such as The Plum Set or The Navy Set. On the inside, the baubles are filled with various luxury gifts, such as a roll-on infused oil, a vegan lip balm or a sugar scrub –which can be customized according to one's preference. Bloomtown offers lip balms that are naturally tinted and berry-flavored, as well as scents such as The Meadow, The Rose Garden or The Woods.
As well as helping to decoratively adorn one's Christmas tree, these giftable beauty baubles have the potential to help a friend or family member discover kinder cosmetic alternatives.
What's Driving This Trend
- Eco-friendly Beauty Gifts
- Creating eco-friendly beauty gift sets that are both aesthetically pleasing and sustainable.
- Customizable Beauty Baubles
- Designing beauty baubles that can be personalized with a selection of luxury beauty products.
- Discovering Kinder Cosmetics
- Promoting the exploration of cruelty-free and ethical beauty products through gift baubles.
Who This Affects Most
- Beauty and Personal Care
- Innovating within the beauty industry by rethinking packaging and creating eco-friendly beauty gift sets.
- Home Decor
- Collaborating with home decor brands to create aesthetically pleasing beauty baubles that can serve as both ornaments and gifts.
- Personalized Gifting
- Partnering with gift customization platforms to offer personalized beauty baubles with a variety of luxury beauty products.
