'House of Fluff' Created a Cruelty-Free Fur Store in NYC

 - Dec 19, 2017
References: instagram & vegnews
Fashion brand House of Fluff recently opened a pop-up faux fur shop in New York City that makes a wide variety of sustainable and cruelty-free products accessible to conscious consumers.

The pop-up sells a range of vegan faux fur, sweatshirts and even outerwear made from 100% upcycled materials. As an alternative to using unnatural dyes in the process of coloring its wares, House of Fluff favors all-natural solutions such as plant bark, berries and foraged flowers. House of Fluff also sells 'Scrappys,' or small plush toys that are made from the fabrics that are leftover from making products like coats, hats and accessories.

The NYC pop-up is set to be open until the day before Christmas, making it easy for consumers to easily find ethical gift ideas.