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Inclusive Holiday

Holiday marketing enhances focus on relationships outside the nuclear family

Trend - Holiday marketing in North America is straying from its more traditional representations of the nuclear family, to be more inclusive of a wide range of familial relationships. By representing and catering to a much broader group of consumers in their products and services, these brands seek to highlight the value of diversity in North America.

Insight - When it comes to race, gender, ethnicity and religion, North America is extremely diverse. However, consumers in this region have long been accustomed to seeing specific demographics represented in the media, often excluding others who may better represent them. With the spotlight now on the importance and power of diversity, consumers are increasingly demanding that brands cater to and represent their clientele in its entirety.
Workshop Question - How could your brand better highlight inclusivity in its campaigns?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
84,390 Total Clicks
Date Range:
Jun 17 — Nov 19
Trending:
Mild
Consumer Insight Topics:

Featured Examples

In-Store Diversity Campaigns
In-Store Diversity Campaigns
Sephora Hired Its Own Employees to Model for Its Latest Holiday Ads
In an effort to demonstrate its in-store diversity, Sephora cast its own employees in its latest holiday campaign, which is launching November 2nd. The campaign features the theme “reach out... MORE
Curry-Filled Advent Calendars
Curry-Filled Advent Calendars
The 12 Curries of Christmas Advent Calendar Shares Fragrant Blends
Plenty of food-themed advent calendars have been launched over the years but The Spicery is offering an unconventional take on holiday countdowns with The 12 Curries of Christmas Advent Calendar.... MORE
Christmas Friendship Chocolates
Christmas Friendship Chocolates
Quirky Gift Library's Christmas Chocolate Bars Celebrate Friends
The ‘Great Friend Christmas Chocolate’ bars from Quirky Gift Library boast cheery wrappers that help to celebrate friendship. The festive Christmas chocolate bars can be ordered in... MORE
Multicultural Holiday Homeware
Multicultural Holiday Homeware
Ikea's VÄRMER Collection Celebrates Different Holiday Cultures
Just in time for the holiday season, Ikea introduces its inclusive VÄRMER collection that honors the ways that different cultures celebrate the festive time of the year. The Swedish brand... MORE
Redefined Family Lookbooks
Redefined Family Lookbooks
Fluide Beauty's Holiday Beauty Campaign Celebrates Chosen Families
Fluide Beauty was intentionally created for people of all genders and for its first-ever holiday season, the brand is redefining family in its holiday beauty campaign. The campaign shares that a... MORE
play_circle_filled Inclusive Holiday Ads
Inclusive Holiday Ads
KFC Malaysia Launched a Campaign Reflecting the Diversity of the Country
KFC Malaysia ran an inclusivity-focused campaign with 12 unique ads on Malaysia Day. Malaysia Day is an annual holiday celebrating the creation of the Malaysian federation, comprised of 13 different... MORE

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