Tools to smoke food and beverage items become easily accessible for the home
Trend - Kitchen appliances are now extending to modernized ones that better help homeowners smoke their own food products and alcoholic beverages. These streamlined products reveal the magnified focus that brands have placed on catering to the niche preferences and lifestyle habits of consumers.
Insight - The contemporary consumer emphasizes the accessibility of experiences and as a result, the demand for portable, high-performance products grows. This is mainly tied to the niche desire to reach experiences—that once could be only enjoyed outside—at home. This effectively allows consumers to not only save on money, but also learn and perfect a new skill, pertaining to cooking, arts, or something else.
Insight - The contemporary consumer emphasizes the accessibility of experiences and as a result, the demand for portable, high-performance products grows. This is mainly tied to the niche desire to reach experiences—that once could be only enjoyed outside—at home. This effectively allows consumers to not only save on money, but also learn and perfect a new skill, pertaining to cooking, arts, or something else.
Workshop Question - Conceptualize a redesign of a product/service, within your brand's industry, that would make it more accessible or useable.
Trend Themes
1. Portable Smoking Equipment - Portable, high-performance smoking products are in demand as consumers look for accessibility and the ability to enjoy experiences at home.
2. Automated Meat Smokers - Automated meat smokers with hybrid fuel options and temperature control offer the perfect way to prepare meat for clean-eating consumers who still desire animal products.
3. Versatile Outdoor Cookers - Outdoor cookers that can be used with multiple fuel types and for various cooking methods are rising in popularity for campers and those who enjoy outdoor cooking.
Industry Implications
1. Home Appliances - Home appliance companies can create and market portable and high-performance smoking products, meat smokers, and versatile outdoor cookers to cater to customers' demands for accessibility and at-home experiences.
2. Food and Beverage - Innovative smoking products and meat smokers can offer unique flavor combinations for make-at-home cocktails and artisanal food recipes that the food and beverage industry can adapt for their menus.
3. Outdoor/hiking and Camping Gear - Outdoor gear companies can create and market versatile outdoor cookers suitable for multi-fuel use and various cooking methods to appeal to outdoor enthusiasts and campers alike.
