Category
Lifestyle
Assisted Choices
Trend cluster
Category
Self-Smoked
Tools to smoke food and beverage items become easily accessible for the home.
4.5
Trend score
Trend
What is the Self-Smoked trend?
Self-Smoked: Kitchen appliances are now extending to modernized ones that better help homeowners smoke their own food products and alcoholic beverages. These streamlined products reveal the magnified focus that brands have placed on catering to the niche preferences and lifestyle habits of consumers.
Insight
The consumer insight behind the Self-Smoked trend
The contemporary consumer emphasizes the accessibility of experiences and as a result, the demand for portable, high-performance products grows. This is mainly tied to the niche desire to reach experiences—that once could be only enjoyed outside—at home. This effectively allows consumers to not only save on money, but also learn and perfect a new skill, pertaining to cooking, arts, or something else.
Trend themes
Themes within the Self-Smoked trend
Three behaviours holding the trend together01
Portable smoking equipment
Portable, high-performance smoking products are in demand as consumers look for accessibility and the ability to enjoy experiences at home.
02
Automated meat smokers
Automated meat smokers with hybrid fuel options and temperature control offer the perfect way to prepare meat for clean-eating consumers who still desire animal products.
03
Versatile outdoor cookers
Outdoor cookers that can be used with multiple fuel types and for various cooking methods are rising in popularity for campers and those who enjoy outdoor cooking.
Industry implications
What the Self-Smoked trend means for industry
Where the trend changes the playbookFor
Home appliances
Home appliance companies can create and market portable and high-performance smoking products, meat smokers, and versatile outdoor cookers to cater to customers' demands for accessibility and at-home experiences.
For
Food and beverage
Innovative smoking products and meat smokers can offer unique flavor combinations for make-at-home cocktails and artisanal food recipes that the food and beverage industry can adapt for their menus.
For
Outdoor/hiking and camping gear
Outdoor gear companies can create and market versatile outdoor cookers suitable for multi-fuel use and various cooking methods to appeal to outdoor enthusiasts and campers alike.
Workshop question
Conceptualize a redesign of a product/service, within your brand's industry, that would make it more accessible or useable.
Trend signals
Trend signals for Self-Smoked
Trend score 4.5 out of 10, from popularity 57%, activity 71%, freshness 8%.
Popularity57%
Activity71%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Self-Smoked trend
5 featured examples from Nov 15, 2016 to Nov 11, 2018CategoryArt & Design
Multi-Fuel Outdoor Cookers
The Aquaforno II Cooker Prepares Foods a Number of Different Ways
The outdoor cooking equipment industry can tap into the trend of multi-fuel cookers by developing innovative products that accommodate different types of fuel for outdoor cooking.
CategoryArt & Design
Towering Chef-Approved Grills
The Best Made Company Mallmann’s Grill Stands Eight Feet Tall
Opportunity to innovate and offer high-quality outdoor grilling equipment for professionals and enthusiasts.
CategoryArt & Design
Automated Meat Smokers
The Kalamazoo Meat Smoker Cabinet Hybrid Fuel to Prepare Foods
Opportunity for companies to develop innovative meat smokers with automation features.
CategoryArt & Design
Smoke Infusion Preparation Appliances
The Crafthouse by Fortessa Glass Smoking Cloche is Artisanal
Manufacturers can capitalize on the trend by developing a range of innovative at-home food preparation appliances.
CategoryLifestyle
Cocktail Smoking Bar Equipment
The Crafthouse Cocktail Smoking Box and Gun Infuses Woody Flavors
The beverage industry can explore disruptive innovation opportunities by incorporating cocktail smoking techniques and equipment to create new and exciting drink offerings.
