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Hyper-Sensorial Scent

Fragrances are marketed through unexpected and unconventional means

Trend - Fragrances have long been a difficult product for marketers to accurately portray in advertising. Closing this gap between product experience and marketing, however, are highly experimental approaches to marketing fragrance, which focus on the senses by using any means necessary. These approaches range from high-tech in-person experiences to scented stickers.

Insight - For young consumers in particular, interactive and experiential forms of marketing are much more engaging than standard advertisements. Millennial and Gen Z consumers are more likely to be drawn to campaigns that allow them to sample and experience products in unique ways, in part because of the way social media has changed the way people engage with brands.
Workshop Question - What would a hyper-sensorial approach look like when it comes to the marketing around your offering?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
149,150 Total Clicks
Date Range:
Jul 18 — Nov 18
Trending:
Warm
Consumer Insight Topics:

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