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AR Fitting

Fitting rooms in retail spaces offer virtual and augmented functions

Trend - Some brick-and-mortar retail spaces no longer require that customers test out clothes before they purchase, as mirrors, VR and AR tech are allowing for shoppers to see what the items would look like on them without having to actually try them on.

Insight - In many ways, brick-and-mortar retail is battling e-commerce for consumers' interest. The draw of e-commerce is that it offers consumers interactivity and convenience. In order for in-person retailers to have the same impact, they're having to take cues from what intrigues people to digital shopping, and replicate that in-store.
Workshop Question - Conceptualize an AR/VR tool that your brand could use in an app, in-store, or in its product/service.
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 25 Examples:
169,719 Total Clicks
Date Range:
Nov 15 — Nov 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

AR Fitting Room Features
AR Fitting Room Features
The FXMirror by FXGear Helps Users Virtually Try on Garments
Seoul-based augmented reality brand FXGear recently unveiled its FXMirror concept which acts as a virtual fitting room platform that aims to take retail technology and experiences to new and... MORE
Interactive Fitting Rooms
Interactive Fitting Rooms
These Smart Dressing Rooms are Equipped with Advanced Technology
‘Polo Ralph Lauren’ recently unveiled a series of smart dressing rooms that are designed to enhance the customer experience. For many consumers, visiting the dressing room is the least... MORE
AR Fitting Room Mirrors
AR Fitting Room Mirrors
Amazon's Augmented Reality Mirror Patent Transforms the Try-On Experience
Being able to look at oneself in a fitting room mirror is an important part of the process of buying clothes that helps consumers to visualize how their lives might be enhanced with a particular... MORE
Futuristic Fitting Room Concepts
Futuristic Fitting Room Concepts
JogoRoom Embodies an Ominchannel Retail Approach
Described as the “fitting room of the future,” Jogo Design’s Jogo Room retail concept aims to elevate everyday shopping experiences. JogoRoom features two options—a mirror... MORE
In-Store Try-On Touchscreens
In-Store Try-On Touchscreens
China's 'Moda Polso' Saves Consumers the Hassle of Trying on Clothes
When it comes to shopping for clothes, an in-store try-on experience typically involves a trip to the fitting room—but China’s Moda Polso store streamlines the task with touchscreen systems... MORE
play_circle_filled Interactive Fitting Room Mirrors
Interactive Fitting Room Mirrors
Mirow's Interactive Fitting Room Aims to Help Brands Boost Sales
NYC-based startup Mirow specializes in creating interactive, touch-activated mirrors for fitting rooms and hopes to change the landscape of brick-and-mortar retail. The brand has already worked with... MORE

Related Examples

Virtual Styling Platforms
Virtual Styling Platforms
Style.me Offers Virtual Fitting Rooms and Personalized Avatars
Intuitive Fast Fashion Mirrors
Intuitive Fast Fashion Mirrors
The Mango Smart Fitting Rooms are a Partnership With Vodafone
Online Fitting Rooms
Online Fitting Rooms
Otero Menswear's Site Offers a Virtual Try-On Experience Powered by Perfitly
Smart Shopping Mirrors
Smart Shopping Mirrors
Mastercard and OAK Created a Mirror That Works with RFID Technology
Fitting Room Ad Campaigns
Fitting Room Ad Campaigns
This American Eagle Campaign Gives All Shoppers the Chance to Be Models
Appointment-Based Fashion Boutiques
Appointment-Based Fashion Boutiques
Ssense's Shop Has Consumers Book Next-Day Try-On Appointments
Sculptural Yellow-Clad Retail Stores
Sculptural Yellow-Clad Retail Stores
Acne Studios' West Hollywood Store Features a Yellow Interior
AI Fashion Assistants
AI Fashion Assistants
Alibaba's 'FashionAI' is Powered by Artificial Intelligence
Gender-Neutral Change Rooms
Gender-Neutral Change Rooms
Topshop Adjusted Its Policy to Give All Consumers a Safe Space
Physical eCommerce Fitting Rooms
Physical eCommerce Fitting Rooms
The JOOOS Fitting Rooms Connect Online and Offline Retail
At-Home Fitting Room Services
At-Home Fitting Room Services
YOURFITTINGROOM is a New Service Tailored to eCommerce Customers
Luxurious Custom Suit Services
Luxurious Custom Suit Services
Knot Standard's Handmade Suits Can Be Built On An Online Platform
Warehouse-Inspired Luxury Stores
Warehouse-Inspired Luxury Stores
Balenciaga's Madison Avenue Store Has an Industrial Aesthetic
Virtual Fitting Room Apps
Virtual Fitting Room Apps
The Gap's New Fitting Room App Saves Consumers Time
Transactional Smart Mirrors
Transactional Smart Mirrors
Oak Labs' Retail Mirrors Can Be Used to View and Pay for Products
Virtual Dressing Room Apps
Virtual Dressing Room Apps
The 'Swivel Selfie' Made Its Debut at CES 2016
Virtual Fitting Rooms
Virtual Fitting Rooms
This Two-Way Technology Allows Customer to Visualize How a Garment May Fit
Interactive Retail Mirrors
Interactive Retail Mirrors
Samsung's Mirror and Transparent OLED Makes Retail Visually Engaging
Interactive Dressing Rooms
Interactive Dressing Rooms
Bloomingdale's Introduces Smart Fitting Rooms with iPad Devices
Virtual Clothing Mirrors
Virtual Clothing Mirrors
CLO Virtual Fashion's C-Mirror Transforms the Fitting Room Experience
Complimentary Dressing Rooms
Complimentary Dressing Rooms
'Yours Clothing' Features Interactive Change Rooms
Hyper-Connected Dressing Rooms
Hyper-Connected Dressing Rooms
The Connected Fitting Room Lets Consumers Take Control of Shopping
Futuristic Virtual Fitting Rooms
Futuristic Virtual Fitting Rooms
Me-Ality Takes the Hassle Out of Trying on Clothes
Augmented Reality Dressing Rooms
Augmented Reality Dressing Rooms
The KinectShop Aims to Revolutionize the Retail Experience
play_circle_filled Virtual Dressing Rooms
Virtual Dressing Rooms
Try On Clothes Without Changing