AR Fitting

Fitting rooms in retail spaces offer virtual and augmented functions

Implications - Some brick-and-mortar retail spaces no longer require that customers test out clothes before they purchase, as mirrors, VR and AR tech are allowing for shoppers to see what the items would look like on them without having to actually try them on. Such tools allow for brands to offer enhance the purchase journey via novelty and personalization.

Workshop Question - Conceptualize an AR/VR tool that your brand could use in an app, in-store, or in its product/service.
SCORE 8.4
Popularity
Activity
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108,474 Total Clicks
Nov 15 - Nov 18
This Month and Warm
BusinessRetail
Featured Examples
AR Fitting Room Features - The FXMirror by FXGear Helps Users Virtually Try on Garments
SCORE 9.4
This Quarter and V. Hot 1,514 Clicks Pub: Nov 12, 18
AR Fitting Room Features
The FXMirror by FXGear Helps Users Virtually Try on Garments
Seoul-based augmented reality brand FXGear recently unveiled its FXMirror concept which acts as a virtual fitting room platform that aims to take retail technology and experiences to new and... [More]
Interactive Fitting Rooms - These Smart Dressing Rooms are Equipped with Advanced Technology
SCORE 6.2
Warm 4,145 Clicks Pub: Nov 19, 15
Interactive Fitting Rooms
These Smart Dressing Rooms are Equipped with Advanced Technology
‘Polo Ralph Lauren’ recently unveiled a series of smart dressing rooms that are designed to enhance the customer experience. For many consumers, visiting the dressing room is the least... [More]
AR Fitting Room Mirrors - Amazon's Augmented Reality Mirror Patent Transforms the Try-On Experience
SCORE 7.6
This Year and Hot 1,992 Clicks Pub: Jan 11, 18
AR Fitting Room Mirrors
Amazon's Augmented Reality Mirror Patent Transforms the Try-On Experience
Being able to look at oneself in a fitting room mirror is an important part of the process of buying clothes that helps consumers to visualize how their lives might be enhanced with a particular... [More]
Futuristic Fitting Room Concepts - JogoRoom Embodies an Ominchannel Retail Approach
SCORE 8.7
This Quarter and V. Hot 617 Clicks Pub: Nov 12, 18
Futuristic Fitting Room Concepts
JogoRoom Embodies an Ominchannel Retail Approach
Described as the “fitting room of the future,” Jogo Design’s Jogo Room retail concept aims to elevate everyday shopping experiences. JogoRoom features two options—a mirror... [More]
In-Store Try-On Touchscreens - China's 'Moda Polso' Saves Consumers the Hassle of Trying on Clothes
SCORE 7.5
This Quarter and Warm 377 Clicks Pub: Nov 8, 18
In-Store Try-On Touchscreens
China's 'Moda Polso' Saves Consumers the Hassle of Trying on Clothes
When it comes to shopping for clothes, an in-store try-on experience typically involves a trip to the fitting room—but China’s Moda Polso store streamlines the task with touchscreen systems... [More]
Interactive Fitting Room Mirrors - Mirow's Interactive Fitting Room Aims to Help Brands Boost Sales
SCORE 7.1
This Quarter and Warm 157 Clicks Pub: Nov 12, 18
Interactive Fitting Room Mirrors
Mirow's Interactive Fitting Room Aims to Help Brands Boost Sales
NYC-based startup Mirow specializes in creating interactive, touch-activated mirrors for fitting rooms and hopes to change the landscape of brick-and-mortar retail. The brand has already worked with... [More]
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