Category
Lifestyle
Assisted Choices
Trend cluster
Category
Restricted
Advent
Advent calendars are created with dietary restrictions in mind.
4.5
Trend score
Trend
What is the Restricted Advent trend?
Restricted Advent: Advent calendars designed for people with restricted diets are on the rise, giving those who can't, or choose not to, indulge on holiday treats an alternative option that better suits their needs. These items are focused more on health than their more traditional counterparts.
Insight
The consumer insight behind the Restricted Advent trend
The holiday season in North America is inevitably about indulgence, and many consumers come out of it feeling guilt about the unhealthy food items they consumed throughout the season. People who have dietary restrictions seek out ways that they can balance seasonal indulgence with their personal health goals.
Trend themes
Themes within the Restricted Advent trend
Three behaviours holding the trend together01
Personalized Advent Calendars
Advent calendars catering to people with dietary restrictions or fitness enthusiasts are on the rise as consumers seek ways to balance seasonal indulgence with personal health goals.
02
Protein-packed Advent Calendars
Advent calendars that contain protein rich products are gaining popularity as consumers’ pursuit for healthier options intensifies during the holidays.
03
Healthy Indulgence Advent Calendars
Health-focused advent calendars offer consumers a way to enjoy the festive season while pursuing a moderated, balanced lifestyle.
Industry implications
What the Restricted Advent trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can cater to the growing demand for health-centric advent calendars.
For
Fitness and Wellness
The growing trend of fitness and wellness has created opportunities for advent calendars with protein-rich and healthy options.
For
Design and Packaging
The design and packaging industry can support the growing demand for modern and festive advent calendar packaging designs.
Workshop question
Conceptualize an added element of personalization in your product or service.
Trend signals
Trend signals for Restricted Advent
Trend score 4.5 out of 10, from popularity 72%, activity 54%, freshness 8%.
Popularity72%
Activity54%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Restricted Advent trend
5 featured examples from Sep 18 to Nov 8, 2018CategorySpecial
Tasty Vegan Advent Calendars
Squish Candies Accommodates Individuals with Restricted Diets
Disruptive opportunity for candy manufacturers to expand their product offerings to include vegan advent calendars.
CategoryLifestyle
Protein Bar Christmas Countdowns
MyProtein's Advent Calendar Contains 24 Mystery Protein Bars
The health and wellness industry has the opportunity to capitalize on the trend of health-focused advent calendars, offering varied products in their calendars for different segme…
CategoryLifestyle
Protein-Packed Advent Calendars
BoostBox's Festive Fitness Calendar Shares Protein Products Daily
Food and beverage companies can capitalize on the trend by offering a variety of protein-packed advent calendars, providing consumers with a healthy and festive option.
CategoryLifestyle
Festive Protein Ball Sets
The Protein Ball Co. is Launching a Health-Centric Holiday Countdown
The wellness industry can benefit from this trend of offering health-centric holiday countdowns.
CategoryLifestyle
Protein Chocolate Calendars
Musclefood's Advent Calendar Supports a Healthy Christmas Celebration
The food and beverage industry can capitalize on the growing demand for healthy and alternative holiday treats, specifically in the advent calendar market.
