BoostBox's Festive Fitness Calendar Shares Protein Products Daily
Laura McQuarrie — November 8, 2018 — Lifestyle
References: getboostbox & womenshealthmag
This year, BoostBox is helping active consumers count down the days until Christmas with its Protein Advent Calendar, which is packed with 25 full-size protein products. The calendar includes everything from cookies and candy bars to chocolate, yet health-conscious consumers will enjoy the fact that each of the included products contains at least 15 grams of premium protein.
Over the past few years, a range of alternative advent calendars have been launched for adults with a focus on novelty and indulgence. Some of the most Christmas countdowns for adults have included various alcohol products but many health-conscious consumers are looking for a way to check off the days in December that better aligns with their lifestyle.
Over the past few years, a range of alternative advent calendars have been launched for adults with a focus on novelty and indulgence. Some of the most Christmas countdowns for adults have included various alcohol products but many health-conscious consumers are looking for a way to check off the days in December that better aligns with their lifestyle.
Trend Themes
1. Protein-packed Advent Calendars - Opportunity for food and beverage companies to create advent calendars with protein-rich products, appealing to health-conscious consumers during the holiday season.
2. Alternative Advent Calendars - Opportunity for companies to create unique and creative advent calendars targeted towards adults, moving beyond traditional chocolate and incorporating different products or experiences.
3. Health-conscious Holiday Products - Opportunity for brands to develop a range of health-conscious holiday products, catering to consumers who want to enjoy festive treats without compromising their healthy lifestyles.
Industry Implications
1. Food and Beverage - Food and beverage companies can capitalize on the trend by offering a variety of protein-packed advent calendars, providing consumers with a healthy and festive option.
2. Gift and Novelty - Gift and novelty companies can tap into the demand for alternative advent calendars by creating unique and exciting calendars that offer a fun and unconventional way to count down to Christmas.
3. Wellness and Fitness - Wellness and fitness brands can target health-conscious consumers by developing holiday products that are both indulgent and nutritious, allowing individuals to enjoy the festive season while still prioritizing their well-being.
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