MyProtein's Advent Calendar Contains 24 Mystery Protein Bars
Laura McQuarrie — November 8, 2018 — Lifestyle
References: myprotein & womenshealthmag
MyProtein's advent calendar this year gives health-conscious consumers the chance to count down the days in December until Christmas with 24 best-selling protein-packed snacks from its range.
The Protein-Fuelled Advent Calendar is designed with windows that hide snacks like 'THE Carb Crusher,' the 'Baked Protein Cookie' and the 'Lean Protein Bar,' which can be discovered on a daily basis. As many fitness enthusiasts are already in the habit of eating protein-packed products daily to support their physical activities, this advent calendar offers a healthy way to celebrate the season without disrupting one's regular refueling routine.
While many food and beverage-filled advent calendars for adults have been launched over the past few years, many consumers are now turning to holiday countdowns with a focus on upkeeping their health.
The Protein-Fuelled Advent Calendar is designed with windows that hide snacks like 'THE Carb Crusher,' the 'Baked Protein Cookie' and the 'Lean Protein Bar,' which can be discovered on a daily basis. As many fitness enthusiasts are already in the habit of eating protein-packed products daily to support their physical activities, this advent calendar offers a healthy way to celebrate the season without disrupting one's regular refueling routine.
While many food and beverage-filled advent calendars for adults have been launched over the past few years, many consumers are now turning to holiday countdowns with a focus on upkeeping their health.
Trend Themes
1. Health-focused Advent Calendars - Creating advent calendars with a focus on health-conscious products offers a unique twist on holiday countdown traditions.
2. Personalized Advent Calendars - The emerging trend of advent calendars with personalized products tailored to individual health or dietary needs creates an opportunity for customization and personalization in the food industry.
3. Protein-packed Snacks - The rise of protein-packed snacks as a growing trend in the food industry provides opportunities for innovation in product development and marketing.
Industry Implications
1. Health and Wellness - The health and wellness industry has the opportunity to capitalize on the trend of health-focused advent calendars, offering varied products in their calendars for different segments of consumers.
2. Food and Beverage - The food and beverage industry can take advantage of the emerging trend of personalized advent calendars and protein-packed snacks to create products that cater to individual customer needs.
3. Fitness - The fitness industry can create opportunities for companies to collaborate on advent calendars that offer both fitness and nutrition products to keep customers engaged during the holiday season.
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