NYC-based startup Mirow specializes in creating interactive, touch-activated mirrors for fitting rooms and hopes to change the landscape of brick-and-mortar retail. The brand has already worked with industry giants like adidas, IKEA, Puma and more and aims to help companies increase sales while also upping customer engagement and satisfaction.
"The platform provides the retailers with the software and hardware that drives recommendations, allows for assistance, and requesting different sizes, keeping the customer engaged and happy," and is said to help boost sales up to 8%.
With more brands adopting an omnichannel retail approach, those promoting a more traditional shopping experience are increasing engagement with the help of technology and other interactive in-store elements. Mirow's brand ethos is reflective of this industry shift and speaks to both consumers' and brands' desire for personalized and memorable experiences.