Consumers are now offered subscription services specific to traveling
Trend - The use of subscription services in various travel accommodations is on the rise. Catering to both consumers who are traveling by car, as well as those who fly frequently, these services expand on customization and convenience.
Insight - Many contemporary consumers today are commuting within their city or traveling abroad, whether that is for personal or professional reasons. The act to plan transportation is often a tedious and lengthy process and as a result, those who make trips frequently prioritize convenience. Interested in services that meet their exact specifications, consumers feel more at ease as they gain some free time within their busy lifestyles.
Insight - Many contemporary consumers today are commuting within their city or traveling abroad, whether that is for personal or professional reasons. The act to plan transportation is often a tedious and lengthy process and as a result, those who make trips frequently prioritize convenience. Interested in services that meet their exact specifications, consumers feel more at ease as they gain some free time within their busy lifestyles.
Workshop Question - Conceptualize a subscription service that your brand could offer its customers.
Trend Themes
1. Travel Subscription Services - The rise of subscription services in various travel accommodations is on the rise, offering customization and convenience for frequent travelers.
2. Sharing Economy Expansion - New services in the sharing economy demonstrate novel ways for consumers to access and own assets (vehicles, housing, etc) part-time, expanding commonly held notions of ownership.
3. Personalized Travel Route Subscriptions - Subscription services for getting from destination to destination are disrupting traditional transportation methods, offering personalized plans with fixed pricing for regular travel routes.
Industry Implications
1. Hospitality and Travel - As the concept of travel broadens in the sharing economy, the industry can innovate to offer personalized and convenient accommodations specifically catering to modern, frequent travelers.
2. Transportation - From subscription options for car ownership to route mapping to air travel, transportation industries must adapt to evolving demands by offering more affordable and flexible services.
3. Community-driven Services - As companies like 'WiFi Tribe' offer community-based subscription services that allow people to travel in a 'tribe,' businesses can adapt to the trend by offering more group-oriented activities and curated content.
