Category
World
Layered Getaways
Trend cluster
Category
Subscribed
Travel
Consumers are now offered subscription services specific to traveling.
3.0
Trend score
Trend
What is the Subscribed Travel trend?
Subscribed Travel: The use of subscription services in various travel accommodations is on the rise. Catering to both consumers who are traveling by car, as well as those who fly frequently, these services expand on customization and convenience.
Insight
The consumer insight behind the Subscribed Travel trend
Many contemporary consumers today are commuting within their city or traveling abroad, whether that is for personal or professional reasons. The act to plan transportation is often a tedious and lengthy process and as a result, those who make trips frequently prioritize convenience. Interested in services that meet their exact specifications, consumers feel more at ease as they gain some free time within their busy lifestyles.
Trend themes
Themes within the Subscribed Travel trend
Three behaviours holding the trend together01
Travel Subscription Services
The rise of subscription services in various travel accommodations is on the rise, offering customization and convenience for frequent travelers.
02
Sharing Economy Expansion
New services in the sharing economy demonstrate novel ways for consumers to access and own assets (vehicles, housing, etc) part-time, expanding commonly held notions of ownership.
03
Personalized Travel Route Subscriptions
Subscription services for getting from destination to destination are disrupting traditional transportation methods, offering personalized plans with fixed pricing for regular travel routes.
Industry implications
What the Subscribed Travel trend means for industry
Where the trend changes the playbookFor
Hospitality and Travel
As the concept of travel broadens in the sharing economy, the industry can innovate to offer personalized and convenient accommodations specifically catering to modern, frequent travelers.
For
Transportation
From subscription options for car ownership to route mapping to air travel, transportation industries must adapt to evolving demands by offering more affordable and flexible services.
For
Community-Driven Services
As companies like 'WiFi Tribe' offer community-based subscription services that allow people to travel in a 'tribe,' businesses can adapt to the trend by offering more group-oriented activities and curated content.
Workshop question
Conceptualize a subscription service that your brand could offer its customers.
Trend signals
Trend signals for Subscribed Travel
Trend score 3.0 out of 10, from popularity 47%, activity 34%, freshness 8%.
Popularity47%
Activity34%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Subscribed Travel trend
4 featured examples from Jun 13, 2017 to Jul 31, 2018CategoryWorld
Nomadic Traveling Communities
Subscribers to 'WiFi Tribe' Pay to Travel the World Together
The hospitality industry can provide accommodations and activities for subscription-based travel services such as 'WiFi Tribe.'
CategoryWorld
Subscription Flight Services
Teleport Subscriptions Offer Quick, Cheap Flights Between SF and LA
Disruptive Innovation Opportunity: Leveraging subscription models to offer fixed rates for frequent travel between popular business destinations.
CategoryAutos
Month-to-Month Car Leases
Canvas Offers Options for Flexible, Temporary Vehicle Ownership
Canvas' model of month-to-month car leasing can be disruptive for traditional car lease providers, who can explore similar flexible models to meet consumer demand.
CategoryAutos
Rideshare Route Subscriptions
Lyft's 'Personal Plan' Sets a Fixed Price for a Regular Route
Ridesharing companies can explore creating subscription plans for regular routes to attract and retain customers.
