Mastercard and OAK came together to create a next-gen shopping mirror that has the potential to revolutionize the experience of buying—and trying on—clothing.
The digital smart mirrors pair with RFID technology that's embedded in the hang tags of clothing pieces, making it so that the reflective surface instantly identifies products as they are brought into the dressing room. As such, a virtual shopping basket is created for consumers, just like the way a shopper pulls together a bunch of desired items while online shopping.
With this technology, a retailer is able to receive and respond to fitting room requests with ease, view occupancy, check their inventory, as well as get feedback on products. While many consumers appreciate the ease of online shopping, consumers are looking for retailers to integrate aspects of the digital worlf in-store for an enhanced, personalized experience.