Food brands focus on innovation labs where they can ideate and create
Trend - The prioritization that brands are now placing on "innovation" has bled into the food industry, with some brands in this realm now creating innovation labs designed to help their businesses draw in consumers via new experiences and distinct menu items. This shift comes as brands seek to meet consumer expectations of diversity and distinction in choice.
Insight - North American consumers tend to feel more engaged when they know that their purchase journey is clearly designed to suit their interests, and this is particularly relevant within the food industry. Enjoying different cuisines is both highly personal and highly social for consumers, and having new experiences that are shareable with peers elevates their brand loyalty.
Insight - North American consumers tend to feel more engaged when they know that their purchase journey is clearly designed to suit their interests, and this is particularly relevant within the food industry. Enjoying different cuisines is both highly personal and highly social for consumers, and having new experiences that are shareable with peers elevates their brand loyalty.
Workshop Question - How could your brand develop an innovation lab?
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Jul 16 — Mar 19
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