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Commodified Subversion

Big brands immediately co-opt the campaigns of subversive movements

Implications - Where once brands adopted subversive campaigns and movements once they became relatively benign in the eyes of the average consumer, they are now more rapidly and boldly co-opting these disruptive movements for their own gain. This shift comes as the constant barrage of content that people consume puts pressure on brands to be more aggressive in their approach to capturing and retaining consumers' attention.

Workshop Question - Conceptualize a subversive campaign that sells your brand's product/service.

SCORE 8.4

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 53 Examples: 111,428 Total Clicks

Date Range: Nov 16 - Nov 18

Trending: Fresh and Warm

Consumer Insight Topics: Art & Design Marketing

Featured Examples

Meme-Inspired Fashion Ads - Gucci Partners with Viral Meme-Makers for a New Set of Creative Ads

SCORE 7.8

Hot 9,575 Clicks Pub: Mar 22, 17

Meme-Inspired Fashion Ads

Gucci Partners with Viral Meme-Makers for a New Set of Creative Ads

Italian luxury brand Gucci recently launched an excellent new advertising effort that sees meme-inspired ads presented on the Instagram platform and in a stunning interactive layout on the Digital... [More]

Graffiti Advent Calendars - Banks Beer Turned an Abandoned Building into a Festive Countdown

SCORE 8

This Year and Hot 1,516 Clicks Pub: Dec 3, 17

Graffiti Advent Calendars

Banks Beer Turned an Abandoned Building into a Festive Countdown

To help consumers count down the days until the arrival of Christmas in a fun way, Banks Beer created a festive countdown from a boarded-up building. For Christmas, the 25 windows of the abandoned... [More]

Knockoff Pop-Up Shops - These Artists are Protesting Art Theft with a Fake Zara Pop-Up

SCORE 6.7

Warm 2,677 Clicks Pub: Nov 1, 16

Knockoff Pop-Up Shops

These Artists are Protesting Art Theft with a Fake Zara Pop-Up

How the fashion industry deals with issues of intellectual property rights is a murky subject and artists Peggy Noland and Seth Bogart are helping spark a larger conversation about the problem by... [More]

Self-Shredding Postcards - The 'Hello from Banksy!' Postcard Hides a Message Under Destruction

SCORE 9.1

This Week and V. Hot 738 Clicks Pub: Nov 1, 18

Self-Shredding Postcards

The 'Hello from Banksy!' Postcard Hides a Message Under Destruction

Inspired by the self-shredding piece of Banksy artwork, the ‘Hello from Banksy!’ postcard lets users shred artwork to read a message. Created for the Rijksmuseum in the Netherlands, the... [More]

Competitive Hacking Games - Hackermud Pits Players Against One Another in a Simulated Hack Off

SCORE 5

This Year and Average 303 Clicks Pub: Jul 2, 18

Competitive Hacking Games

Hackermud Pits Players Against One Another in a Simulated Hack Off

Hacking often has dangerous or disrupting real-world implications but the Hackmud game turns this mysterious skill into a massive multiplayer online video game. In the game, players will need to... [More]

Branded Knockoff Shops - Diesel's Canal Street Store Makes a Statement on Counterfeit Fashion

SCORE 5.6

This Year and Warm 222 Clicks Pub: Feb 12, 18

Branded Knockoff Shops

Diesel's Canal Street Store Makes a Statement on Counterfeit Fashion

The global market of counterfeit goods is estimated to be worth more than $450 billion, with counterfeit fashion making up a significant portion of this number. While many consumers who purchase... [More]