Category
Tech
Delegated Interfaces
Trend cluster
Category
Smart
Art
The incorporation of learning and augmented tech into art is on the rise.
5.6
Trend score
Trend
What is the Smart Art trend?
Smart Art: The incorporation of learning and augmented reality tech into the world of art and exhibition is allowing for new and more interactive forms of customer engagement within within art and creative industries.
Insight
The consumer insight behind the Smart Art trend
The way Millennials and Gen Z engage with branded initiatives and creative expressions has drastically altered industries. These generations often consume entertainment and art-related initiatives virtually, and tend to prioritize interactive and shareable engagement.
Trend themes
Themes within the Smart Art trend
Three behaviours holding the trend together01
Incorporation of Learning and AR Tech in Art
Industries are offering new and more interactive ways for customers to engage in art and exhibitions utilizing augmented reality tech and learning.
02
Immersive AR Museum Experiences
Museums are providing unique augmented reality experiences for visitors by offering them a chance to interact virtually with real-life art and exhibitions.
03
Hypothesized Tech-Accented Architecture
Architecture is exploring the integration of virtual reality with a physical environment and its potential effect on design.
Industry implications
What the Smart Art trend means for industry
Where the trend changes the playbookFor
Art and Creative Industries
The art and creative industries are incorporating AR technology and learning to increase customer engagement and provide interactive experiences.
For
Museums and Heritage Sites
Museums and heritage sites are offering immersive virtual reality experiences to help visitors interact and engage with exhibits in a unique and novel way.
For
Architecture and Design
The architecture and design industries are exploring the integration of virtual and augmented reality in physical spaces to enhance materials and structures.
Workshop question
Conceptualize an app for your brand that would incorporate smart or AR features.
Trend signals
Trend signals for Smart Art
Trend score 5.6 out of 10, from popularity 79%, activity 80%, freshness 8%.
Popularity79%
Activity80%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Smart Art trend
4 featured examples from Mar 27, 2018 to Jun 19, 2019CategoryArt & Design
Artificial Intelligence-Centric Exhibits
Sony Debuts Its Product-Inspired 'Affinity in Autonomy'
The use of AI in designing exhibits and events, creating a more engaging and unique experience for attendees.
CategoryArt & Design
Hypothesized Tech-Accented Architecture
The Royal Academy of Art's Invisible Landscapes is Curious
Opportunity for architects to embrace disruptive technologies and incorporate them into their designs.
CategoryArt & Design
AR Art Museum Exhibits
A Boston Museum is Showing Stolen Pieces in Its 'Hacking the Heist' Exhibit
The use of augmented reality technology can enhance visitor experience and provide new ways to showcase exhibits and artwork.
CategoryTech
Immersive AR Museum Experiences
CapitolaVR Boasts a Unique Experience for Mauritshuis Museum Goers
The use of augmented reality in museums and art exhibitions provides a new and innovative way for visitors to engage with exhibitions.
