Category
Autos
Racing Homage
Trend cluster
Category
Personalized
Passenger
Travel-related brands curate personalized experiences for passengers.
4.7
Trend score
Trend
What is the Personalized Passenger trend?
Personalized Passenger: With travel and auto brands constantly seeking to enhance passengers' perceived comfort, these brands are offering personalized forms of entertainment for each customer. These designs allow brands to give the impression that they care for their customer, strengthening loyalty as a result.
Insight
The consumer insight behind the Personalized Passenger trend
Nearly every category and industry has been influenced by the increasing popularity of customized experiences. This has led to personalization becoming somewhat of a baseline expectation for consumers, and sees even the smallest brand interactions take on a more customized approach.
Trend themes
Themes within the Personalized Passenger trend
Three behaviours holding the trend together01
Personalization
The increasing popularity of customized experiences has made personalization a baseline expectation for consumers, and travel and auto brands are offering personalized forms of entertainment for each customer.
02
Beacon Technology
The use of beacon technology, or proximity solutions, is expanding beyond marketing and retail to enhance the customer experience for industries such as hospitality, aerospace, banking, financial institutions, and retail brands.
03
Passenger-Targeting Technology
Passenger-targeting technology is becoming popular in the auto and airline industry, with offerings like personalized audio systems and autonomous vehicles designed to offer amenities catering to individual passengers.
Industry implications
What the Personalized Passenger trend means for industry
Where the trend changes the playbookFor
Entertainment
Opportunities for disruptive innovation in entertainment include personalizing in-flight entertainment systems with VR headsets and passenger-targeting audio systems in cars.
For
Hospitality
Beacon technology is expanding beyond the hospitality industry, but it still serves as an opportunity for innovation in personalized services within hotels and other accommodation providers.
For
Transportation
Personalization has become an expectation in the transportation industry, leading to innovations like passenger-targeting technology in autonomous vehicles and personalized meal options in airline services.
Workshop question
How could your brand better incorporate personalization into its product or service?
Trend signals
Trend signals for Personalized Passenger
Trend score 4.7 out of 10, from popularity 73%, activity 60%, freshness 8%.
Popularity73%
Activity60%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Personalized Passenger trend
5 featured examples from Feb 26, 2016 to Sep 15, 2018CategoryAutos
Futuristically Sporty Family Vehicles
The Nio 'EVE Vision' Recognizes Different Passengers
Opportunity for automakers to innovate and offer unique features in autonomous vehicles.
CategoryAutos
Ultra-Luxurious In-Flight Services
Cathay Pacific Will Offer Travelers Six Gourmet Meal Options
Airlines can capitalize on the trend of ultra-luxurious in-flight services by offering gourmet meals, personalized experiences, and enhanced food presentation to attract and retai…
CategoryWorld
VR Airplane Entertainment Systems
The Skylights Theater In-Flight Entertainment System is Savvy
The Skylights Theater in-flight entertainment system could become a staple technology in the aviation industry.
CategoryTech
Beacon Technology Services
Conichiwa Provides On-Demand Services for Many Different Industries
Beacon technology is being implemented in the aerospace industry to provide on-demand inflight entertainment and enhance passenger experience.
CategoryAutos
Passenger-Targeting Audio Systems
This Car Audio System Delivers Personalized Audio or Music
The automotive industry can leverage personalized car audio systems to enhance the comfort and entertainment options for passengers, improving the overall driving experience.
