Travel-related brands curate personalized experiences for passengers
Trend - With travel and auto brands constantly seeking to enhance passengers' perceived comfort, these brands are offering personalized forms of entertainment for each customer. These designs allow brands to give the impression that they care for their customer, strengthening loyalty as a result.
Insight - Nearly every category and industry has been influenced by the increasing popularity of customized experiences. This has led to personalization becoming somewhat of a baseline expectation for consumers, and sees even the smallest brand interactions take on a more customized approach.
Insight - Nearly every category and industry has been influenced by the increasing popularity of customized experiences. This has led to personalization becoming somewhat of a baseline expectation for consumers, and sees even the smallest brand interactions take on a more customized approach.
Workshop Question - How could your brand better incorporate personalization into its product or service?
Trend Themes
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Personalization — The increasing popularity of customized experiences has made personalization a baseline expectation for consumers, and travel and auto brands are offering personalized forms of entertainment for each customer.
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Beacon Technology — The use of beacon technology, or proximity solutions, is expanding beyond marketing and retail to enhance the customer experience for industries such as hospitality, aerospace, banking, financial institutions, and retail brands.
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Passenger-targeting Technology — Passenger-targeting technology is becoming popular in the auto and airline industry, with offerings like personalized audio systems and autonomous vehicles designed to offer amenities catering to individual passengers.
Industry Implications
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Entertainment — Opportunities for disruptive innovation in entertainment include personalizing in-flight entertainment systems with VR headsets and passenger-targeting audio systems in cars.
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Hospitality — Beacon technology is expanding beyond the hospitality industry, but it still serves as an opportunity for innovation in personalized services within hotels and other accommodation providers.
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Transportation — Personalization has become an expectation in the transportation industry, leading to innovations like passenger-targeting technology in autonomous vehicles and personalized meal options in airline services.
