Brands incorporate personal apps into the brick-and-mortar shopping journey
Trend - The incorporation of customized branded apps into the consumer’s in-person shopping journey is on the rise, with brands curating or elevating the brick-and-mortar experience by providing more information on the products in question, and by generally easing the shopping experience.
Insight - Contemporary consumers have become generally more mindful about the things that they purchase, emphasizing the need of product research to ensure that conditions for the intended use and the quality over quantity principle are met. This creates a demand for extensive knowledge and readily available information, allowing consumers to feel supported during the decision-making process and confident in their choices.
Insight - Contemporary consumers have become generally more mindful about the things that they purchase, emphasizing the need of product research to ensure that conditions for the intended use and the quality over quantity principle are met. This creates a demand for extensive knowledge and readily available information, allowing consumers to feel supported during the decision-making process and confident in their choices.
Workshop Question - Conceptualize an omnichannel shopping experience for your product/service.
Trend Themes
1. Incorporation of Customized Apps in Stores - The trend of utilizing branded apps in-store has been on the rise, allowing customers to have more information on products which enables them to make more informed decisions.
2. Cashierless Stores - The concept of cashierless stores is becoming increasingly popular and presents an opportunity for retailers to utilize automation technology in a new way, providing convenience and reducing costs.
3. Menu-previewing Apps - Apps that allow diners to preview menus and learn more about new ingredients present an opportunity for the food industry to connect with consumers on a deeper level and create a more engaging dining experience.
Industry Implications
1. Retail - Incorporating customized apps in-store allows brands to provide a more personalized and convenient shopping experience for customers.
2. Food - Menu-previewing apps and other food tech innovations enable restaurants to provide customers with a more immersive and informed dining experience.
3. Logistics - The rise of cashierless stores presents opportunities for the logistics industry to streamline delivery and pick-up services.
