Appified Purchase

Brands incorporate personal apps into the brick-and-mortar shopping journey

Implications - The incorporation of customized branded apps into the consumer’s in-person shopping journey is on the rise, with brands curating or elevating the brick-and-mortar experience by providing more information on the products in question, and by generally easing the shopping experience. This shift comes as consumers increasingly prioritize researching the products and services they’re looking to purchase.

Workshop Question - Conceptualize an omnichannel shopping experience for your product/service.
SCORE 7.6
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Sep 18 - Oct 18
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Featured Examples
Omnichannel Beauty Concepts - Sephora's Omnichannel Retail Concept Uses an App, Website & WeChat
SCORE 8.2
This Year and Hot 1,675 Clicks Pub: Sep 10, 18
Omnichannel Beauty Concepts
Sephora's Omnichannel Retail Concept Uses an App, Website & WeChat
In China, Sephora has launched a new omnichannel retail concept by the name of ‘My Beauty Power Turn It On’ that includes an app, website, flagship stores and a WeChat mini program for a... [More]
Cashierless Robotic Stores - The Habitat Concept Store Combines Shopping With Autonomous Robots
SCORE 7.9
This Year and Hot 1,268 Clicks Pub: Oct 16, 18
Cashierless Robotic Stores
The Habitat Concept Store Combines Shopping With Autonomous Robots
Amazon may have been the first to introduce a cashierless store to the masses but Honestbee’s new Habitat concept store takes the cashierless concept even further. Located in a 60,000-square-... [More]
App-Centric Warehouse Retailers - 'Sam's Club Now' Introduces a Mobile-First Shopping Experience
SCORE 8.3
This Year and Hot 976 Clicks Pub: Oct 30, 18
App-Centric Warehouse Retailers
'Sam's Club Now' Introduces a Mobile-First Shopping Experience
Sam’s Club, the membership-only retail warehouse club owned and operated by Walmart, is opening a new retail concept by the name of ‘Sam’s Club Now’ that puts an emphasis on... [More]
Menu-Previewing Apps - Barclaycard's 'Transplater' Helps Diners to Identify Unfamiliar Ingredients
SCORE 5.7
This Year and Warm 143 Clicks Pub: Oct 30, 18
Menu-Previewing Apps
Barclaycard's 'Transplater' Helps Diners to Identify Unfamiliar Ingredients
Barclaycard recently launched ‘Transplater’ as a prototype app that gives diners the ability to get familiar with the ingredients listed on a menu to avoid feeling embarrassed by asking... [More]
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