Trend cluster

Category

Concentrated
Clean

Cost-effective concentrated cleaning products become more intuitive.

By Mary Van PuymbroeckResearch Advisor at Trend Hunter Published Oct 25, 2018

3.9 Trend score

Evidence articles

Trend

What is the Concentrated Clean trend?

Concentrated Clean: Brands are introducing more controlled dispensing technologies to concentrated cleaners which are considered to be an environmentally conscious alternative. Emphasizing portion control allows brands to introduce convenience and cost-effectiveness to the experience.

Insight

The consumer insight behind the Concentrated Clean trend

Since the confidence of many wavers when it comes to deciding how much product to use for a particular occasion, contemporary consumers are emphasizing the availability of portion control guidance which is tied to convenience. As a result, individuals place a premium on product directions and formats that allow them to be more confident in their usage, ultimately contributing to environmental consciousness, cost-effectiveness, or both.

Trend themes

Themes within the Concentrated Clean trend

Three behaviours holding the trend together

Controlled Dispensing

The introduction of controlled dispensing technologies contributes to convenience and cost-effectiveness while emphasizing portion control and environmentally conscious alternatives.

Concentrated Products

The emergence of concentrated cleaning products empowers consumers to add water, reduces packaging and shipping costs, and decreases environmental impacts.

Natural Cleaning Solutions

Natural home cleaning solutions that require the addition of water feature Conscious Concentrates with essential oils, reducing waste and environmental impact while delivering effective results.

Industry implications

What the Concentrated Clean trend means for industry

Where the trend changes the playbook

For

Consumer Goods

There is a growing trend towards more sustainable, eco-friendly, and cost-effective cleaning products in the consumer goods industry.

For

Packaging

The packaging industry has seen an increasing demand for lightweight and space-efficient solutions that contribute to reduced emissions and shipping costs.

For

Health and Wellness

The health and wellness industry is increasingly incorporating effective, natural, and sustainable solutions for home cleaning and personal care.

Workshop question

How do habits in consumption impact the way your product is used in everyday life?

Trend signals

Trend signals for Concentrated Clean

Trend score 3.9 out of 10, from popularity 59%, activity 49%, freshness 8%.

Popularity59%

Activity49%

Freshness8%

Audience

50%Men

50%Women

Gen Alpha (not a primary audience)
Gen Z
Millennial
Gen X
Boomer

Market

North America

Europe

Asia-Pacific

South America

Africa

Evidence

Examples of the Concentrated Clean trend

4 featured examples from Oct 18, 2017 to Oct 24, 2018

CategoryEco

Natural Home Cleaning Kits

supernatural's Simple Products are Made with "Conscious Concentrates"

The home cleaning industry can embrace conscious concentrates and reusable containers to appeal to the growing demand for eco-friendly cleaning solutions.

CategoryArt & Design

Futuristic Laundry Product Dispensers

Future-Filter's 'Dettol Dispense' Organizes Powder Balls

Creative agencies can explore innovative design concepts for laundry product dispensers to enhance user experience and functionality.

CategoryEco

Lightweight Detergent Bottles

This Concentrated Laundry Detergent Bottle Features 'Easy Dose' Tech

The cleaning products industry can leverage the trend towards concentrated products and easy dosing technology to create more convenient and eco-friendly cleaning solutions.

CategoryEco