Stylish athleisure apparel borrows from the world of cycling
Trend - Ushered in by tastemakers and cult designers, brands are exploring cycling apparel as a source of fashion inspiration. This has led to the creation of high-end items that reflect both an active and aspirational lifestyle.
Insight - Over the last decade or so, the wellness movement has become somewhat of a luxury market to consumers, and is heavily associated with the same aspirations that drive fashion. As a result, many health-minded consumers are seeking conspicuously designed, expensive-looking products when it comes to this category.
Insight - Over the last decade or so, the wellness movement has become somewhat of a luxury market to consumers, and is heavily associated with the same aspirations that drive fashion. As a result, many health-minded consumers are seeking conspicuously designed, expensive-looking products when it comes to this category.
Workshop Question - How can you use the relationship between fashion and function to reflect the new consumer expectation of products that manage do balance both?
Trend Themes
1. Cycling Fashion - The sport of cycling is becoming a new source of inspiration for designer fashion and activewear brands.
2. Multi-sport-inspired Apparel - Athletic clothing that borrows design elements from multiple sports is proving popular among consumers seeking high-end activewear that is both functional and fashionable.
3. Playful Performance Wear - Activewear brands are experimenting with colorful, playful designs while still incorporating high-performance materials and technology.
Industry Implications
1. Fashion - New designs and collections incorporating cycling-inspired apparel are providing opportunities for fashion designers and retailers alike.
2. Athletic Apparel - Multi-sport-inspired activewear and playful performance wear are disrupting the athletic apparel market with innovative design and materials.
3. Fast Fashion - Retro-inspired bike shorts and other clothing trends are taking over the fast fashion market, signaling opportunities for affordable and trendy pieces.
4 Featured, 33 Examples:
74,101 Total Clicks
Date Range:
Jun 18 — Oct 18
Trending:
Warm
Consumer Insight Topics:
