Stylish athleisure apparel borrows from the world of cycling
Trend - Ushered in by tastemakers and cult designers, brands are exploring cycling apparel as a source of fashion inspiration. This has led to the creation of high-end items that reflect both an active and aspirational lifestyle.
Insight - Over the last decade or so, the wellness movement has become somewhat of a luxury market to consumers, and is heavily associated with the same aspirations that drive fashion. As a result, many health-minded consumers are seeking conspicuously designed, expensive-looking products when it comes to this category.
Insight - Over the last decade or so, the wellness movement has become somewhat of a luxury market to consumers, and is heavily associated with the same aspirations that drive fashion. As a result, many health-minded consumers are seeking conspicuously designed, expensive-looking products when it comes to this category.
Workshop Question - How can you use the relationship between fashion and function to reflect the new consumer expectation of products that manage do balance both?
4 Featured, 33 Examples:
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Date Range:
Jun 18 — Oct 18
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