Category
Fashion
Scaled Restraint
Trend cluster
Category
Aesthetic
Cyclist
Stylish athleisure apparel borrows from the world of cycling.
4.6
Trend score
Trend
What is the Aesthetic Cyclist trend?
Aesthetic Cyclist: Ushered in by tastemakers and cult designers, brands are exploring cycling apparel as a source of fashion inspiration. This has led to the creation of high-end items that reflect both an active and aspirational lifestyle.
Insight
The consumer insight behind the Aesthetic Cyclist trend
Over the last decade or so, the wellness movement has become somewhat of a luxury market to consumers, and is heavily associated with the same aspirations that drive fashion. As a result, many health-minded consumers are seeking conspicuously designed, expensive-looking products when it comes to this category.
Trend themes
Themes within the Aesthetic Cyclist trend
Three behaviours holding the trend together01
Cycling Fashion
The sport of cycling is becoming a new source of inspiration for designer fashion and activewear brands.
02
Multi-Sport-Inspired Apparel
Athletic clothing that borrows design elements from multiple sports is proving popular among consumers seeking high-end activewear that is both functional and fashionable.
03
Playful Performance Wear
Activewear brands are experimenting with colorful, playful designs while still incorporating high-performance materials and technology.
Industry implications
What the Aesthetic Cyclist trend means for industry
Where the trend changes the playbookFor
Fashion
New designs and collections incorporating cycling-inspired apparel are providing opportunities for fashion designers and retailers alike.
For
Athletic Apparel
Multi-sport-inspired activewear and playful performance wear are disrupting the athletic apparel market with innovative design and materials.
For
Fast Fashion
Retro-inspired bike shorts and other clothing trends are taking over the fast fashion market, signaling opportunities for affordable and trendy pieces.
Workshop question
How can you use the relationship between fashion and function to reflect the new consumer expectation of products that manage do balance both?
Trend signals
Trend signals for Aesthetic Cyclist
Trend score 4.6 out of 10, from popularity 57%, activity 74%, freshness 8%.
Popularity57%
Activity74%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Aesthetic Cyclist trend
4 featured examples from Jun 12 to Oct 23, 2018CategoryFashion
Cyclist-Inspired Clothing Collections
Pyer Moss and Hennessy Collaborate on a Cyclist Fashion Line
Opportunity for fashion designers and brands to tap into the growing market of urban cyclist fashion.
CategoryLifestyle
Playful Cycling Apparel
The Victory Chimp Kit Collection Features Banana Positioning Technology
Disruptive innovation opportunities in developing playful performance kits that cater to the specific needs of cyclists.
CategoryLifestyle
Multi-Sport-Inspired Activewear
Ivy Park SS18 Draws Inspiration from Football, Baseball & Cycling
Disruptive innovation opportunity: Combine elements from various sports to create innovative and multi-functional athletic apparel that appeals to a wider range of athletes.
CategoryFashion
Highlighter Yellow Bike Shorts
These Yellow Neon Bike Shorts from PLT are Retro and Flattering
Fashion retailers can take advantage of the retro fashion trend and provide customers with affordable and trendy options like neon bike shorts.
