Category
World
Layered Getaways
Trend cluster
Category
Inclusive
Itinerary
Emerging travel brands increasingly prioritize people of color.
2.3
Trend score
Trend
What is the Inclusive Itinerary trend?
Inclusive Itinerary: Between discriminatory Airbnb hosts and prejudicial airline practices, the travel industry hasn't always been as accommodating as it should be for people of color – a fact that is slowly changing via travel brands led by and prioritizing people of color. By creating such specific spaces, these brands are showcasing the importance of grassroots and self-led empowerment in the process of creating large-scale change.
Trend themes
Themes within the Inclusive Itinerary trend
Three behaviours holding the trend together01
Empowering People of Color in Travel
Travel brands led by and prioritizing people of color showcase the importance of grassroots and self-led empowerment in the process of creating large-scale change.
02
Luxury Travel for People of Color
Luxury-focused, black-owned travel companies like Up in the Air Life offer curated travel experiences that highlight luxury in a way that creates epic experiences.
03
Inclusive Accommodation Services
Innclusive is a platform that helps people of all backgrounds find a welcoming place to stay while on vacation, and even includes a diversity guarantee to ensure guests can openly be themselves without any risk of discrimination.
Industry implications
What the Inclusive Itinerary trend means for industry
Where the trend changes the playbookFor
Travel and Tourism
The travel industry is seeing a shift towards a more diverse, inclusive perspective led by new travel brands designed for underrepresented minorities.
For
Hospitality
Accommodation services with a focus on diversity and inclusion like Innclusive are becoming increasingly important for travelers looking for welcoming and respectful places to stay.
For
Media and Entertainment
African diaspora travel guides like Travel Noire are providing new perspectives on often unexplored communities and cultures around the world.
Workshop question
How could your brand collaborate with businesses that prioritize the empowerment of marginalized groups?
Trend signals
Trend signals for Inclusive Itinerary
Trend score 2.3 out of 10, from popularity 26%, activity 36%, freshness 8%.
Popularity26%
Activity36%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Inclusive Itinerary trend
4 featured examples from Oct 10 to Oct 11, 2018CategoryWorld
African American Travel Brands
Nomadness Travel Tribe is a Lifestyle Brand for Black Travelers
The travel industry can tap into the market of underrepresented travelers by creating connected travel groups and offering curated experiences.
CategoryWorld
Luxury-Focused Inclusive Travel
Up in the Air Life Offers Luxe Travel for People of Color
Travel companies can incorporate more diversity and inclusivity initiatives to attract a wider audience of luxury travelers of color.
CategoryWorld
Inclusive Accommodation Services
Innclusive Lets Guests be Themselves Regardless of Race
The hospitality industry should embrace including diverse accommodation options to cater to an increasingly inclusive consumer base.
CategoryWorld
African Diaspora Travel Guides
Travel Noire Explores Black Communities Through Travel
Disruptive Innovation Opportunity: Innovating in the travel and tourism industry to cater to the needs and interests of the African diaspora.
