Booze brands are using waste food materials to create their products
Trend - Innovations in the alcohol industry are leading to products that are made using repurposed scrap foods, with everything from beer and wine to hard liquors adopting these sustainable practices. This shift is cost-effective and highly marketable for the brands in question while appealing to consumers' wish for sustainable consumption that doesn't impact or alter their daily rituals.
Insight - As consumers have begun to redefine sustainability and a commitment to limiting one's impact into an aspirational lifestyle choice, consumer attitudes around "upcycled" or repurposed used products has shifted in a similar way as well.
Insight - As consumers have begun to redefine sustainability and a commitment to limiting one's impact into an aspirational lifestyle choice, consumer attitudes around "upcycled" or repurposed used products has shifted in a similar way as well.
Workshop Question - How could your brand be more sustainable in its businesses practices, or prioritize sustainability in its donations or investments?
