Booze brands are using waste food materials to create their products
Trend - Innovations in the alcohol industry are leading to products that are made using repurposed scrap foods, with everything from beer and wine to hard liquors adopting these sustainable practices. This shift is cost-effective and highly marketable for the brands in question while appealing to consumers' wish for sustainable consumption that doesn't impact or alter their daily rituals.
Insight - As consumers have begun to redefine sustainability and a commitment to limiting one's impact into an aspirational lifestyle choice, consumer attitudes around "upcycled" or repurposed used products has shifted in a similar way as well.
Insight - As consumers have begun to redefine sustainability and a commitment to limiting one's impact into an aspirational lifestyle choice, consumer attitudes around "upcycled" or repurposed used products has shifted in a similar way as well.
Workshop Question - How could your brand be more sustainable in its businesses practices, or prioritize sustainability in its donations or investments?
Trend Themes
1. Repurposed Food Materials - Brands are using scrap and waste foods to create new alcoholic products - disruptive innovation opportunities could lie in the food waste industry and eco-friendly production methods
2. Sustainability in Consumer Goods - Shifting consumer attitudes around sustainable and eco-friendly products has led to demand for upcycling and repurposing in the alcohol industry - disruptive innovation opportunities could lie in packaging and branding for sustainable goods
3. Functional Beverage Infusions - Infused beverages that combine ingredients used in alcoholic production methods for non-alcoholic drinks are growing - disruptive innovation opportunities could lie in alternative, healthful approaches to traditional beverages
Industry Implications
1. Food Waste & Recycling - Brands are turning to food waste materials to create new alcoholic products, such as bread and fruit waste in beer - disruptive innovation opportunities for food waste management and creative repurposing
2. Sustainable Packaging - As demand from consumers for sustainable products grows, there is an opportunity for the alcohol industry to pursue eco-friendly and upcycled packaging for their products - disruptive innovation opportunities lie in rethinking packaging for a circular economy
3. Functional & Health Beverages - Functional and healthful beverage infusions are growing, with ingredients like wine grape extracts and tofu waste used in non-alcoholic drinks - disruptive innovation opportunities in creating new categories of beverages that unite health, sustainability, and taste
