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Mindfulness Merchandise

As mindfulness becomes a priority, meditation-specific products take off

Trend - Nutrition and fitness have arguably been the leading pieces of the wellness movement over the last few years, but as mindfulness and mental health begin to become more of a priority, products to facilitate activities like meditation are becoming more and more popular.

Insight - Today's wellness-focused consumer often takes a holistic approach to their betterment, and have moved well beyond physical conditioning. These same consumers are highly identified with and attached to their pursuit of wellness, leading to a willingness to spend on inessential products and services perceived as catalysts to personal growth.
Workshop Question - What would need to change about your offering in order for consumers to perceive it as a means of becoming their "best selves"?
Trend Themes
1. Mindfulness - The trend of mindfulness and prioritization of mental health encourages the usage of mental health solutions that cater to these needs.
2. Holistic Approach to Wellness - The approach to wellness has become more holistic, taking into account the importance of mental health along with physical conditioning.
3. Tech-enhanced Meditation - The incorporation of technology into meditation solutions that harness the power of audio and visual stimulation to promote focus and attention during mindfulness practices.
Industry Implications
1. Wellness Industry - The wellness industry can benefit from developing innovative products that cater to the trend of mindfulness and holistic wellness.
2. Meditation Product Industry - The industry dedicated to developing products that aid in meditation can leverage the trend toward portable, tech-enhanced meditation solution.
3. Consumer Technology Industry - The consumer technology industry can capitalize on the trend of tech-enhanced meditation by creating innovative, audio-visual solutions and multi-sensory experiences to support focus and attention during mindfulness practices.
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
356,836 Total Clicks
Date Range:
May 17 — Oct 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Portable Relaxation Pods
Portable Relaxation Pods
The Pause Pod Provides a Private Space for Unwinding Anywhere
Is it a tent? Is it a room? Does it matter what you call it? The founders of a relaxation 2.0 product named it the ‘Pause Pod.’ Pop it up anywhere and zip yourself in. Now, relax. The... MORE
Meditation Therapy Illuminators
Meditation Therapy Illuminators
The iHome Zenergy Meditative Light Aids Users to Reduce Stress
The number of consumers who are battling high levels of stress and anxiety is seemingly on the rise, which is seeing new products like the iHome Zenergy Meditative Light be developed to help... MORE
Adjustable Meditation Seating
Adjustable Meditation Seating
The Les Atelier Courbet 'Asana Chair' Supports Proper Posture
The Les Atelier Courbet ‘Asana Chair’ has been designed with meditative lifestyles in mind to provide individuals with a place to relax and maintain balance as they focus on their... MORE
Portable Meditation Cushions
Portable Meditation Cushions
Project Full Introduces a Range of Body-Supportive Meditation Pieces
It is often difficult to find a suitable place for meditation with an on-the-go lifestyle—Project Full offers a solution with its range of portable and supportive cushions. The San Francisco-... MORE
Multi-Sensory Meditation Solutions
Multi-Sensory Meditation Solutions
The MindPlace Kasina Mind Media System Uses Audio and Visuals
The MindPlace Kasina Mind Media System is an advanced set of technology that is designed for enhanced meditation practices to help users achieve effective results in a guided manner. Using the... MORE
play_circle_filledBreath-Tracking Meditation Aids
Breath-Tracking Meditation Aids
The 'XHA' Meditation Amulet Guides Users Through Sessions
The ‘XHA’ meditation amulet is an advanced piece of equipment for users that will offer them a way to partake in daily mindfulness activities from wherever they are to ensure they keep... MORE

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