As mindfulness becomes a priority, meditation-specific products take off
Trend - Nutrition and fitness have arguably been the leading pieces of the wellness movement over the last few years, but as mindfulness and mental health begin to become more of a priority, products to facilitate activities like meditation are becoming more and more popular.
Insight - Today's wellness-focused consumer often takes a holistic approach to their betterment, and have moved well beyond physical conditioning. These same consumers are highly identified with and attached to their pursuit of wellness, leading to a willingness to spend on inessential products and services perceived as catalysts to personal growth.
Insight - Today's wellness-focused consumer often takes a holistic approach to their betterment, and have moved well beyond physical conditioning. These same consumers are highly identified with and attached to their pursuit of wellness, leading to a willingness to spend on inessential products and services perceived as catalysts to personal growth.
Workshop Question - What would need to change about your offering in order for consumers to perceive it as a means of becoming their "best selves"?
Trend Themes
1. Mindfulness - The trend of mindfulness and prioritization of mental health encourages the usage of mental health solutions that cater to these needs.
2. Holistic Approach to Wellness - The approach to wellness has become more holistic, taking into account the importance of mental health along with physical conditioning.
3. Tech-enhanced Meditation - The incorporation of technology into meditation solutions that harness the power of audio and visual stimulation to promote focus and attention during mindfulness practices.
Industry Implications
1. Wellness Industry - The wellness industry can benefit from developing innovative products that cater to the trend of mindfulness and holistic wellness.
2. Meditation Product Industry - The industry dedicated to developing products that aid in meditation can leverage the trend toward portable, tech-enhanced meditation solution.
3. Consumer Technology Industry - The consumer technology industry can capitalize on the trend of tech-enhanced meditation by creating innovative, audio-visual solutions and multi-sensory experiences to support focus and attention during mindfulness practices.
