As mindfulness becomes a priority, meditation-specific products take off
Trend - Nutrition and fitness have arguably been the leading pieces of the wellness movement over the last few years, but as mindfulness and mental health begin to become more of a priority, products to facilitate activities like meditation are becoming more and more popular.
Insight - Today's wellness-focused consumer often takes a holistic approach to their betterment, and have moved well beyond physical conditioning. These same consumers are highly identified with and attached to their pursuit of wellness, leading to a willingness to spend on inessential products and services perceived as catalysts to personal growth.
Insight - Today's wellness-focused consumer often takes a holistic approach to their betterment, and have moved well beyond physical conditioning. These same consumers are highly identified with and attached to their pursuit of wellness, leading to a willingness to spend on inessential products and services perceived as catalysts to personal growth.
Workshop Question - What would need to change about your offering in order for consumers to perceive it as a means of becoming their "best selves"?
