As mindfulness becomes a priority, meditation-specific products take off
Implications - Nutrition and fitness have arguably been the leading pieces of the wellness movement over the last few years, but as mindfulness and mental health begin to become more of a priority, products to facilitate activities like meditation are becoming more and more popular. Beyond apps and studios that facilitate mindfulness activities, accessories that are a part of meditation practices are becoming particularly desired by today's wellness-focused consumer, speaking to a willingness to spend on inessential products and services perceived as catalysts to personal growth.
Workshop Question — What would need to change about your offering in order for consumers to perceive it as a means of becoming their "best selves"?
