Alpha Wolf is a unique line of filtered water drinks that gets its name from the goji or wolf berry, which is a staple ingredient in its beverages.
The unique ingredients lists on the Lemon, Goji-Pomegranate-Mango, Passionfruit Pineapple and Fruit Punch flavors boast benefits to help boost energy and bring on mental focus. Each low-calorie filtered water drink contains natural caffeine from the coffee bean, as well as essential vitamins, minerals, amino acids and antioxidants, which is why it brands itself as a "liquid supplement." This is emphasized with an emblem on the bottle that reads: "drink, focus, succeed, repeat" above an icon of a brain.
These Alpha Wolf beverages are in line with a number of other functional water beverages on the market that are being infused with everything from oxygen and caffeine to protein.
Why This Trend Is Growing
- Functional Water Beverages
- Functional water beverages are becoming increasingly popular and this represents an opportunity for companies to develop new products and innovate through the use of unique ingredients to provide various health benefits.
- Infused Beverages Industry
- The infused beverages industry is growing and there is an opportunity for companies to create premium products with functional benefits in order to differentiate themselves from competitors.
- Better-for-you Beverages
- Better-for-you beverages are gaining popularity and companies can create new innovative products with functional health benefits in order to cater to this trend.
Industries Being Reshaped
- Beverage Industry
- The beverage industry has a chance to develop functional, healthy drink alternatives that are more convenience-based and appeal to all individuals who don’t want to consume empty calories.
- Health & Wellness Industry
- The health & wellness industry represents a significant opportunity to create functional, healthy beverages with a variety of unique ingredients that cater to different consumer needs and preferences.
- Fitness Industry
- The fitness industry has an opportunity to leverage the functional health benefits of beverages like Alpha Wolf's filtered water drinks to improve workout and training performance.
