AUTOFOCUS is a new, science-backed productivity drink that makes the most of natural caffeine from upcycled coffee fruit and L-theanine to support clean, sustained energy and mental clarity without common side effects like jitters or crashes. "AUTOFOCUS was inspired by a life-changing yoga certification trip to Bali with my daughter, where we discovered a drink made from coffee fruit," said Trisha Ashworth, founder of Productive Health Co.
AUTOFOCUS avoids artificial sweeteners, additives and fillers, and its six ingredients are refreshingly simple: antioxidant-packed coffee fruit, black currant as an abundant source of Vitamin C, stevia for a touch of sweetness, plus the aforementioned L-theanine, as well as citric acid and water.
To suit all sorts of lifestyles, AUTOFOCUS is available in 12-ounce cans and two-ounce shots, and soon, powder packs for on-the-go mixing.
Why This Trend Is Growing
- Natural Caffeine Alternatives
- The rise of natural caffeine from upcycled coffee fruit opens opportunities for replacing traditional caffeine sources with sustainable alternatives.
- Clean Energy Boosters
- Products like AUTOFOCUS are setting trends in clean energy drinks by using simple, natural ingredients to avoid unwelcome side effects.
- On-the-go Health Solutions
- Convenient formats such as cans, shots, and powder packs cater to busy lifestyles demanding quick and portable health solutions.
Industries Being Reshaped
- Functional Beverages
- The functional beverage industry is evolving with innovations that focus on mental clarity and sustained energy through naturally sourced ingredients.
- Nutraceuticals
- Nutraceuticals are becoming increasingly popular as consumers seek health-enhancing products like AUTOFOCUS that combine convenience with scientifically-backed benefits.
- Sustainable Food and Beverage
- Utilizing upcycled coffee fruit places the spotlight on sustainability within the food and beverage industry, driving attention to eco-friendly ingredient sourcing.
