The Do Now Shot by AUTOFOCUS is a two-ounce "daily productivity weapon" that's full of flavor and fueled by focus-boosting benefits from coffee fruit and L-Theanine. While coffee fruit supplies 100 milligrams of caffeine for energy, L-Theanine delivers the calming benefits for a balanced, grounded experience.
AUTOFOCUS was born out of a trip to Bali, where Productive Health Co. founder Trisha Ashworth discovered the numerous benefits of coffee fruit. “I was struck by how it gave me clear, steady energy and sharper focus without the crash or jitters. It became something I looked forward to every day; it was a way to stay present, engaged, and re-energized. When I came home, I wanted to create something that provided the same balance of refreshment and mental clarity into people’s everyday lives.”
Key Themes Behind This Trend
- Functional Beverages
- The emergence of beverages combining traditional energy-boosting ingredients with calming compounds reflects a shift towards multifunctional drink solutions that enhance mental clarity and energy without side effects.
- Natural Stimulants
- A rising trend towards using natural sources, such as coffee fruit, to deliver energy and focus highlights a demand for cleaner, health-conscious alternatives to traditional energy drinks.
- Mental Wellness Supplements
- The integration of mental wellness-promoting compounds like L-Theanine in widely consumed products signifies a growing market for items that support cognitive health as part of daily routines.
Where This Applies
- Health Beverage Sector
- This sector is evolving with innovative products that merge energy-boosting and relaxation-inducing ingredients, creating new opportunities for differentiation in a crowded market.
- Natural Health Products Industry
- The natural health products industry is expanding its portfolio by incorporating plant-based stimulants and adaptogens into everyday consumables.
- Nutraceuticals
- As consumer interest in functional foods grows, the nutraceutical industry is poised to capitalize on formulations that promise both health benefits and enhanced day-to-day productivity.
